7ps of Marketing Mix

Product

The tangible commodity or the intangible service that the business firm offers for sale to prospective customers. It also includes the warranties and other conditions attached to the product.
1. What product or services is the most appropriate for the community?
2. Why will customers buy or avail the product?

3. What is unique about the product/service?

Price

The amount of money paid by the customer to the selling business firm so the customer can use the product. The transaction of ownership from seller to buyer or a rent or lease arrangement. Set to attract prospective customer to buy.

Price

The amount of money that your customers have to pay in exchange for your product or service.

Place

When the business firm wants to emphasize the place variable, it makes the business company’s products available in the location and time requirement buyers. The channel of distribution helps implement the business firm’s concern about the place variable. In reality, it is the link between the seller and the buyer is the channel of distribution.

Promotion

The provision of required information to prospective customers so that they are persuaded to buy. It involves presenting the products or services to the public and how these can address the public’s needs, wants, problems, or desires. The primary target market should be identified because it will become the maid audience. The main goal is to gain attention.

Promotion

Refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue.

People

The must significant element in the product and also in services. Refers to the manpower who provide support to the products. They are the one who produce, promote and deliver the goods and services to the consumers.

Packaging

Every customer are looking how the product reveals its appearance outside which is one of the great technique that affects the decision of the consumers to buy.

Unique Packaging

Packaging design with distinctive appearance better than the enterprise’s competitor.

Functional Packaging

The easiest way to increase the existing package of the product to provide comfort and enjoyment of the consumers.

Safe Packaging

Packaging are designed to be tested and proven to the safety of the consumers such as rightly sealed chemical products to avoid lead, sealed caps for medicine to secure the safety of children and many more.

Easy to Remove Packaging

The methods of packaging where consumers can easily access to remove the product without breaking or destroying it. Usually labeled on the package visible to the consumers like arrows indicating the upper portion of the product inside the box.

Promotional Packaging

Packaging are developed to promote the interest and satisfaction of the consumers. The benefits and advantages of the product are most written on the package. The benefits and advantages of the product are most written on the package. Supplement foods and beauty products are some example of promotional packaging.

Positioning

This component concerns on ow a product is recognized in the market place through the integration of the 4p’s (product, price, promotion, and place)

Position In Advertising

It is very important to determine the needs of your target customer in order to design appropriate advertisement for your desired product.