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Mission Statement of DECA
Prepare emerging leaders and entrepreneurs in marketing, finance, hospitality and management
Guiding Principles of DECA:
Integrates into Classroom Instruction, Connects to Business, Applies Learning, and Promotes Competition
Attributes and Values of DECA:
competence, innovation, integrity, and teamwork
Organizational levels of DECA:
High School, Collegiate, Alumni, and Professional
Competitive levels of DECA
District, State/Provincial, and International
Adult President of DECA
Lori Hairston
Executive Director
Frank Peterson
Central Region Vice President
Cullen Watanuki
Highschool DECA President
Asher Leventhal
Illinois Deputy Executive Director
Kendra Lee
Ultimate DECA Power Trip
November 21-23, 2025 | Arlington, VA
Sports & Entertainment Marketing Conference
January 28-February 1 Orlando, FL
Emerging Leader Summit
July 11-13, 2026 | Tysons, VA
Geographic representations and divisions of DECA:
Central, North Atlantic, Southern, Western.
Sponsorship of different competitive events:
Adobe, McGraw-Hill Education, Raising Canes
DECA Prepares the Next Generation to Be...
Academically Prepared, Community Oriented, Professionally Responsible, Experienced Leaders