BCG Matrix

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Business

12th

dogs

bottom right
low market growth, low market share

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question marks

top right
high market growth, low market share

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stars

top left
high market growth, high market share

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cash cows

bottom left
low market growth, high market share

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x-axis

market share (low (left) vs. high (right))

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y-axis

market growth (low (bottom) vs. high (top))

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