BCG Matrix

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Business

12th

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6 Terms

1
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dogs
bottom right
low market growth, low market share
2
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question marks
top right
high market growth, low market share
3
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stars
top left
high market growth, high market share
4
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cash cows
bottom left
low market growth, high market share
5
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x-axis
market share (low (left) vs. high (right))
6
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y-axis
market growth (low (bottom) vs. high (top))