visual elements Ib lang and lit paper 1

red connotations

passion, love, anger, urgency, danger

orange connotations

enthusiasm, energy, warmth

yellow connotations

happiness, optimism, cowardice or deceit

green connotations

nature, growth, harmony, envy

blue

calm, wisdom, sadness

purple connotations

luxury, pride, honour, mystery

white connotations

purity, cleanliness, simplicity

black connotations

power, sophistication, mourning

brown connotations

reliability, earthiness

square/rectangle connotations

structure and stability

circles and ellipses connotations

continuous movement, unity, wholeness

triangle connotations

upward movement or instability depending on context

positive space

space that is filled in image

impact of positive space

draw attention and creates focus which can influence overall feeling or message of piece

negative space

empty space

negative space impact

neutral or contrasting background to draw attenton to main subject

balance

way elements are distributed in a design

balance impact

if well balanced composition feels stable and can be pleasing to the eye which enhances visual appeal, can guide the viewers attention to facilitate communication

scale/size impact

large elements naturally draw eye first creating emphasis