Assassins creed context

product context: who publishes assassins creed

ubisoft

product context: how many main games are in the assassins creed franchise?

Around 12 main games, plus spin-offs.

What genre is Assassin’s Creed?

Action-adventure, open-world game.

What perspective is Assassin’s Creed played in?

Third-person perspective.

What is unique about each Assassin’s Creed game setting?

Each game is set in a different historical time period with a new story

How many units had Assassin’s Creed sold by 2021?

About 155 million units.

Which game boosted franchise sales significantly in 2020?

assassins creed valhalla

Why was Assassin’s Creed Valhalla important for the franchise?

It sold more units in its first week than any other game in the series.

Are older Assassin’s Creed games still popular?

Yes, games in the back catalogue are still popular.

what was the amount of sales units in 2021

2021,155 million sales units since 2007,

historical context: what are the benefits of games being able to be played on different consoles?

• diverse gaming experience

• enable multi player interactivity that broaden the gaming expericence

historical context: what different consoles can games be played on

• xbox 360

• playstation

• playstation vita

what used to be the profile of gamers

that a gamer is a lone male teenager in their bedroom

what is the new profile of gamers?

gamers are now of all ages and demoragphics and of both genders

20 years ago computer games were a nieche entertainment medium what are they like today?

• today they are a strong enginge for innovation across sectors

economic context: how is revenue raised?

• the purchase of the game

• related physcial and digital merchandise

• also made by the game producer regularly launching additional elements designed to enhance the playing experience

economic context: what is merchanise often part of?

a crossover collaberation

e.g UNO valhallah combines UNO and valhallah

social and cultural context: how are video games changed by social and cultural context?

• the games change over the life of the franchise in order to reflect changes in society

social and cultural context: why are gender issues debated in the gaming industry?

• most of the protagonists in the best selling games are mainly men

• so females are underrepresented or misrepresented in video games

social and cultural context: what are the assumptions/ myths about women in the video game industry?

• that they dont play video games- this is a myth

• this is being shown by the female gaming community growing

social and cultural context: what did the data in 2021 show about how many women play video games (stats)

• 45% of gamers in the US are women

social and cultural context: what do audiences choose their games based on?

• reflect and reinforce aspects of their culture and identity

adaptations over the different versions of the game to address changes in society and culture and audience expectations, how is this shown in the game

-          There are examples of female protagonists in the later games