Module 4 Key Terms

Pricing

Revenue

Profits

Stages for Establishing Price

Profit Maximization

Price Skimming

Volume Maximization

Penetration Pricing

Survival Pricing

Normal Demand Curve

Prestige Product Demand Curve

Marginal Revenue

Marginal Cost

Profit Margin

Price Sensitivity & Factors

Price Elasticity of Demand

Elastic Demand

Inelastic Demand

Fixed Costs

Variable Costs

Breakeven Point Analysis

Price Competition

Non-Price Competition

Cost-Plus Pricing

Reference Prices

Demand-Based Pricing

Bundling

Unbundling

Escalator Clauses

Shrinkflation

Yield Management

Customer Churn

Odd Pricing

Even Pricing

Loss-Leader Pricing

Seasonal Discounts

Dynamic Pricing

Gray Market

Tariffs

Dumping

Price Discrimination

Price Fixing

Predatory Pricing

Deceptive Pricing

Retailer

Breaking Bulk

Holding Inventory

Providing Assortment

Offering Services

Levels of Service

Independent Retailer

Corporate Chain

Retailer Cooperative

Business Format Franchise

Product Distribution Franchise

Assortment

Breadth

Depth

Scrambled Merchandising

Discount Stores

Full-Line Discount Store

Supercenter

Specialty Discount Stores

Category Killer

Supermarket/Grocery Store

Warehouse Club

Convenience Store

Drugstore

Department Store

Specialty Store

Fast Fashion Retail Store

Off-Price Retail Store

Extreme-Value Store

Services Retailers

Nonstore Retailing

Ecommerce

Mobile Commerce

Catalog Marketing

Shop-at-Home Video Commerce

Automated Vending

Direct Selling

Omnichannel Retailing

Site Selection

Store Image

Retailer Positioning

Atmospherics

Store Layout

Product Display

Merchandising

Slotting Allowance

Category Management

Micro-Merchandising

Digital Marketing

Social Media Marketing

Content Marketing

Owned Media

Paid Media

Earned Media

User Generated Content

FMOT