Introduction to Consumer Behavior

These flashcards cover key concepts and definitions related to consumer behavior based on the lecture notes.

What is consumer behavior?

Consumer behavior explores how we make decisions to purchase, use, and dispose of products and services.

What are the three main stages of consumer behavior?

Acquisition, usage, and disposition.

What does the dynamic process of consumer behavior involve?

It can occur over time in a dynamic order, involving many decisions that may include whether to acquire, use, or dispose of an offering.

What influences whether a consumer acquires, uses, or disposes of an offering?

Factors such as needs, values, goals, availability, and consumer behavior observations.

What are emotions' role in consumer behavior?

Emotions significantly influence consumer behavior, affecting thoughts and choices.

What is the psychological core in consumer behavior?

It includes motivation, ability, opportunity, exposure, attention, perception, comprehension, memory, knowledge, and attitudes.

What is 'problem recognition' in the decision-making process?

It is the realization of a need for a product or service.

What is the importance of reference groups in consumer behavior?

They influence consumers' behavior, attitudes, and values through social comparison.

What does diversity influence in consumer behavior?

It encompasses age, gender, religion, education, and other groups impacting consumer choices.

What are marketers' main objectives when studying consumer behavior?

To develop strategies and tactics for marketing that are based on consumer insights.

What is the difference between primary and secondary data in consumer research?

Primary data is collected specifically for a research project, while secondary data is previously collected data used for a new research purpose.

How can focus groups benefit marketers?

They provide qualitative insights into consumer attitudes and preferences.

What type of research method involves observing consumers in their natural environment?

Ethnographic research.

What is the purpose of neuromarketing?

To study how physiological responses affect consumer behavior, providing insights into thoughts and emotions.

What is the significance of psychophysiological reactions in consumer research?

They measure how consumers' physiological responses to marketing stimuli can influence their purchasing decisions.

Why is consumer research vital for retailers?

It helps understand consumer preferences and trends to optimize product assortments and marketing strategies.

What role does government data play in consumer behavior research?

It can provide essential demographic information used by marketers to estimate market sizes.

What is the potential impact of consumer behavior insights on sustainability?

It can guide marketers to make ethically responsible decisions that positively impact society and the environment.