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Political Culture
Shared beliefs and values about government and politics within a society
Free Enterprise
An economic system where private businesses operate with minimal government regulation
Rule of Law
The principle that all individuals and institutions are subject to and accountable under the law
Political Socialization
The process by which individuals develop their political beliefs and values
Political Ideology
A consistent set of beliefs about the role of government and public policy
Generational Effect
The impact of historical events on the political attitudes of a specific generation
Focus Group
A small group of people used to gauge public opinion on issues or candidates
Representative Sample
A subset of a population that accurately reflects its demographics
Weighting
Adjusting poll results to correct for demographic imbalances in the sample
Sampling Error
The margin of error that arises from using a sample to represent a population
Exit Poll
A survey conducted at polling places to predict election outcomes and analyze voter behavior
Benchmark Poll
An initial poll used to measure support and guide campaign strategy
Tracking Poll
A poll conducted repeatedly over time to measure changes in public opinion
Question Order
The sequence of questions in a poll that can influence how people respond
Question Wording
The phrasing of questions in a poll that can affect how respondents answer
Party Ideology
The collective beliefs and policy goals of a political party
Party Identification
An individual's loyalty or affiliation with a political party
Conservatism
A political ideology favoring limited government
Liberalism
A political ideology favoring government action to promote equality and social welfare
Libertarianism
A political ideology emphasizing individual liberty
Fiscal Policy
Government decisions about taxing and spending to influence the economy
Monetary Policy
Government regulation of the money supply and interest rates to stabilize the economy
Medicare
A federal program providing health insurance to people aged 65 and older
Medicaid
A joint federal-state program providing health coverage to low-income individuals
Valence Issue
An issue on which most voters agree
Wedge Issue
A controversial issue used to divide voters or weaken political opponents
Saliency
The importance or relevance of an issue to a particular group or individual