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Behavior
study of how we think about and perceive the world + how other people influence our behavior and how we behave towards people
3 types of information that determines attributions that we make
consistency
distinctiveness
consensus
Distinctiveness
does this person behave in another context?
consesus
comparing the behavior to a larger population
Self-serving biases- personal
when something good happens we take credit for them
self-serving biases- situational
when something bad happens we blame it on the environment
Primary Effect: first impression
first impression carries extra weight no matter if the person changed
initial information may shape how we perceive subsequent info
looking at first impression leads to sterotypes
Recency Effect
greater weight to recent information
this leads to avoiding snappy judgement
Cognitive dissonance theory
2 inconsistent cogniton; individuals tend to add or remove something to the situation to be in a comfortable state
Cultural and norm formation
things that are considered non acceptable and acceptable in society
Social customs Arbitrary
people make it themselves
Conformity
essential for norms to influence people
informational social information
believing others have accurate knowledge and are right
normative social influence
to obtain rewards and avoid rejection
minority influence
commit to point of view
consistent independent in face pressure
open mind
social loathing
less individual effort when working in a group
social compensation
working harder in a group then alone to compensate for others lowers input
Groupthink
agreeing with each other to avoid problems rather than making the best decision
prosocial behavior (altruism)
no associations to personal gain
Negative state relief model
to reduce our own discomfort when helping people
adaptive values for oriented life style
protection + division of labor + passing on knowledge
why do people need a high need for affiliation
more friends
thinking about being with others
Symptoms of group think
direct pressure, mind guards, self-censorship, illusion of unanimity