Automatic Processing
unconscious encoding of incidental information, such as space, time, and frequency, and of well-timed information
Flashbulb Memory
a clear sustained memory of an emotionally significant moment or event
Atkinson and Shiffrin 3-Stage Processing Model
in order for a memory to go into storage, it has to pass through three distinct stages: Sensory Memory, Short-Term Memory, and finally Long-Term Memory
Sensory Memory
the immediate, very brief recording of the sensory information in the memory system
Iconic Memory
a momentary sensory memory of visual stimuli
Echoic Memory
a momentary sensory memory of auditory stimuli
Short-Term Memory
activated memory that holds a few items briefly before the information is stored or forgotten
Long-Term Memory
the relatively permanent and limitless storehouse of the memory system
Episodic Memory
explicit memory of personally experienced events
Semantic Memory
explicit memory of facts and general knowledge
Explicit/Declarative Memory
retention of facts and experiences that one can consciously know and “declare”
Implicit/Non-DecIarative Memory
retention of learned skills or classically conditioned associations independent of conscious recollection
Retrieval
the process of getting information out of memory storage
Primacy Effect
the tendency to recall earlier words of a list
Recency Effect
the tendency to recall the later words of a list
Ebbinghaus
he pioneered the development of experimental methods for the measurement of rote learning and memory
Serial Position Effect
the tendency to remember the first few and last few words and are more likely to forget those in the middle of a list
Spacing Effect
the tendency for distributed study or practice to yield better long-term retention this is achieved through the mass study
Mood Congruent Memory
the tendency to recall experiences that are consistent with one’s current good or bad mood
Mnemonic Devices
memory aids
Method of Loci
a memory enhancement technique that combines visualization with spatial memory of familiar environments in order to quickly recall information
Priming
the activation, often unconsciously, of particular associations in memory
Forgetting
the failure to remember material previously learned
Retroactive Interference
the backward-acting disruptive effect of newer learning on the recall of old information
Proactive Interference
the forward-acting disruptive effect of older learning on the recall of new information
Anterograde Amnesia
a type of memory loss that occurs when you can't form new memories
Retrograde Amnesia
where you can't recall memories that were formed before the event that caused the amnesia
Hippocampus
a neural center located in the limbic system; helps process explicit conscious memories for storage
Long-Term Potentiation
an increase in a cell’s firing potential after brief, rapid stimulation
Rehearsal
the repetition of information in an attempt to maintain it longer
Encoding
the process of getting information into the memory system
Recall
a measure of memory in which the person must retrieve information learned earlier
Working Memory
a newer understanding of short-term memory that adds conscious
Eidetic or Photographic Memory
a person who seems able to recall visual information in great detail