6.2 - marketing mix 2
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4 Terms
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Marketing basics
The activity, set of instructions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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Functions of marketing
Promotion, selling, product management, pricing, data collection and analysis, financing
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Marketing planning
A MARKETING STRATEGY is a company’s plan that identifies how it will use marketing to achieve its goals.
The first step is to identify a TARGET MARKET, which is a specific group of consumers who have similar wants and needs.
Makes it easy to develop products and services that specific groups of customers want.
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