phrase that stands in for another larger idea Ex. "the crown" represents the British government
2
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Hyperbole
purposeful exaggeration of a thing/idea helps emphasize impact/meaning
3
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Understatement
purposeful downplaying of a thing/idea helps emphasize impact/meaning
4
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Anaphora
repetition of the same word/phrase
5
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Ellipsis (...)
engage audience and/or create suspense
6
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Caesura
purposeful pause in writing (ex. line breaks, ellipses) shows foreshadowing or buildup to a climax
7
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Invective
highly critical language meant to express blame and/or offend audience
8
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Allusion
reference to a well-known idea/concept/work to prove a point connect to a sort of "common ancestor" to unite audience can be biblical, literary, historical, etc. helps with ethos/credibility of a piece
9
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Anecdote
short story/experience used to convey a meaning/lesson that connects back to topic
10
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Colloquial
casual/informal language allows the speaker to connect more with the audience uses collective voice vs. authoritative voice