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Firm
a production unit, which converts resources into goods and services
Industry
a collection of firms operating in the same production process
Stakeholder
any individual or organisation who has an interest in the decision making of a business
Shareholder
any individual or organisation who owns the business
Dividends
percentage of profits that shareholders receive
Public sector organisations
are owned and controlled by the state (government), goal of control rather than profit maximisation
Private sector organisations
are owned and controlled by private investors, goal of profit maximisation
Public limited company
a firm owned by shareholders and shares are list on the stock exchange market for public purchase
Private limited company
a firm owned by private shareholders with limited liability. Its shares are not available to the public and are typically held by a small group of investors.
Not-for-profit firms
are organizations that operate without the intention of generating profit for owners or shareholders. Instead, they reinvest any surplus revenue into their mission or community services.
Organic growth
the internal growth of business, driven by internal expansion using reinvested profits or loans
Horizontal integration
a merger/takeover of a firm at the same stage of the production process in the same industry/sector
Backwards vertical integration
A merger/takeover with another firm further backward in the supply chain or production process, closer to the raw materials
Forwards vertical integration
A merger/takeover with another firm further forward in the supply chain or production process, closer to the final consumers
Conglomerate integration
a merger/takeover of firms in a completely different industry
Merger
when two firms combine to create a new firm
Takeover
the purchase of a controlling interest in one firm by another i.e. accquistion of one firm by another
Demerger
when a firm decides to split into separate firms or sell of at least one business it owns
Profit maximisation
Firms maximise profits or minimise losses. Occurs at MC = MR.
Revenue maximisation
when a firm maximises total revenue, occurs at MR = 0
Sales maximisation
when a firm maximises sales of its output while still achieving normal profit, occurs at AC = AR
Satisficing
when a firm aims to make a minimum accepted level of profit and then pursues other aims
Total revenue
Total value of sales a firm incurs. TR = P x Q
Average revenue
Overall revenue per unit. AR = TR/Q
Marginal revenue
the extra revenue received from the sale of an additional unit of output. MR = change in TR/ change in Q
Price taker
a firm that cannot influence price in the market
Price maker
A firm that has market power and can manipulate prices to change demand
Fixed cost
A cost that is independent of output and so does not change when the level of output changes.
Variable cost
A cost that varies directly with output
Marginal cost
the cost of producing an additional unit of output, MC = change in TC/change in Q
Total cost
TC = TFC + TVC
Total fixed cost
TFC = FC x Q or TC - TVC
Total variable cost
TVC = VC x Q or TC - TFC
Average cost
AC = TC/Q or AFC + AVC
Average fixed costs
AFC = FC/Q or AC - AVD
Average variable cost
AVC = VC/Q or AC - AFC
Marginal product of labour (MP)
The change in output that results from adding an additional unit of labour, MP = change in TP/ change in Q
Constant returns to scale
A firm grows and output increases proportionate to input
Increasing returns to scale
A firm grows and output increases proportionately more than the increase in inputs
Decreasing returns to scale
A firm grows and output increases proportionately less than the increase in input
Economies of scale
Fall in LRAC as a firm grows
Diseconomies of scale
LRAC rise as a firm grows
Minimum efficient scale (MES)
The lowest point on a LRAC curve, correlates to the lowest possible cost per unit that a firm can achieve in the long run
Internal economies of scale
Economies of scale resulting from growth in production within the firm
External economies of scale
Economies of scale that occur when there is a growth in a sector or location in which the firm operates that causes falling LRAC for the firm
Explicit costs
costs that must be paid
Implicit costs
opportunity costs of production
Normal profit
amount of profit needed for a firm to stay open, TR = TC
Supernormal profit
Any amount of profit over and above what is necessary for a firm to stay open, TR > TC
Loss
TR < TC
Short run shutdown point
AR = AVC
Long run shutdown point
AR < AC
Productive efficiency
when firms produce maximum output using minimum input, MC = AC
Allocative efficiency
Firms use resources in a way that maximises social welfare, MC = AR
X-inefficiency
when firms produce at any given level of output at a higher cost than necessary, AC is higher than the lowest possible AC
Dynamic efficiency
Efficiency gained over time
Perfect competition
A market where a large number of small firms co-exist, selling homogenous goods. Normal profits are achieved in the long run.
Monopolistic competition
A market with many small firms that supply slightly differentiated goods, allowing some price-setting power.
Oligopoly
A market dominated by a few firms.
Interdependence
The actions of one firm in the industry will impact other firms in the industry
Concentration ratio
The market share controlled by the ‘n’ largest firms
Collusion
an agreement between two or more firms to limit competition and divide the market, set prices or output
Non-collusive behaviour
when firms actively compete to maintain or increase their market share
Overt collusion
when firms openly fix prices, output, marketing or the sharing out of customers
Price fixing
when firms come together to ensure that prices remain stable, thus avoiding price competition
Cartel
a group of firms providing the same products join together to limit output and raise prices, effectively acting as a monopoly
Tacit collusion
Implicit cooperation with no spoken agreement. Firms signal their intentions through pricing behaviour, output levels etc.
Price leadership
One, normally the largest, firm sets a price and other firms follow this, without explicit agreement
Game theory
A mathematical framework which is used by firms to ensure optimal decisions are made in a setting where there is a high level of interdependence
Dominant strategy
That which is best regardless of the other firm’s choice, carries the least risk
Nash equilibrium
Any situation where all firms are pursuing their best possible strategy, given the strategies of all other firms
Price wars
Firms repeatedly cut prices below that of its competitors
Predatory pricing
Pricing below costs of production to drive out other firms
Limit pricing
Pricing at a level near AC to discourage entry of new firms
Non-price competition
competition that is not based on price but on other factors e.g. branding, marketing
Barrier to entry
An obstacle or conditions that prevents new firms entering an industry by making it difficult or expensive to compete profitably with existing suppliers
Monopoly
the sole supplier of a good or service
Cross-subsidisation
when firms use profit generated by one product to lower the price of another, loss-making, product
Price discrimination
when a firm charges different prices to different consumers for an identical good or service with no difference in the costs of production
Natural monopoly
when one large business can supply a market at a lower price than smaller ones, it is most efficient for only one firm to operate
Sunk costs
costs that have already been incurred and cannot be recovered
Monopsony
sole buyer of a good in the market
Contestable market
A market with low sunk costs and therefore low barriers to entry
Contestability
the threat of competition or new entrants into the market
Barriers to exit
costs associated with a firm’s decision to leave the industry
Derived demand
demand is based on the demand for goods or services being produced
Marginal revenue product of labour (MRPL)
The extra revenue generated when a firm employs an additional worker, MRPL = MP x MR
Elasticity of demand for labour
the responsiveness of demand to changes in the wage rate
Labour supply
the number of hours people are willing and able to work at a given wage rate
Elasticity of supply of labour
the responsiveness of workers, or potential workers, to changes in the wage rate
Immobility of labour
the inability of workers to change between jobs
Geographical immobility
barriers that mean people cannot move from one area to another to find work
Occupational immobility
workers are unable to change jobs or take up new opportunities due to a lack of skills or training
Monopsony power of employers
A company is the only, or dominant, employer in a geographical area; they have buying power of labour
Perfectly competitive labour market
when the interaction between demand and supply creates a price for labour, the equilibrium wage rate
Trade union
an organised association of workers in a trade or profession, formed to protect workers’ rights
Minimum wage
the minimum pay per hour workers are legally entitled to
Real wage unemployment
Unemployment caused by a minimum wage that is set above the equilibrium wage rate, leading to a surplus of labour.
Competition policy
the means by which governments of countries seek to restore and maintain competition in markets, to ensure efficient working of markets and improved consumer welfare
Regulation
direct government control of firms, used when market forces are judged to be inadequate as a means of protecting consumer interests