digital media exam 2

cultural dimension of pop culture

a set of values, practices, or behavior that is widely shared through the influence of the dominant communication medium

economic dimension of pop culture

operates in a culture industry controlled by oligarchs to promote consumerism and capitalist values

political dimension of pop culture

secures the imperialist or hegemony of Western ideology within the center-periphery global power relations

cultural hybridity

a process of cross adaptation of cultural products and practices as a result of globalization

two types of research

quantitative and qualitative

media effects approach to media research

influenced by social sciences, intepretation of research findings is to make predictions, uses qualitative

hypodermic needle/magic bullet theory

media messages are injected into audiences that determines behavior, elevates power of mass media

agenda setting theory

media frames news content and analysis in hierarchical ways based on an agenda set by editors and “gatekeeps” of content

cultivation effect theory

excessive exposure to violence in media cultivates violent behavior, heavy viewing affects audience perception of reality shaping a “mean” world syndrome

cultural studies approach to media research

came from interdisciplinary studies, analysization of how cultural forms and messages are produced and distributed, interviews and participant observation

audience studies

focuses on how specific audiences interpret the meanings of media messages in relation to their everyday lives, example is fandom culture

male gaze theory

objectification of women is a product of patriarchal values brought to the screen by the films directors (usually male) use of the camera

political economy study

interrogates who controls media ownership and how production of media content reflects their values

social media analytics approach to media research

in depth collection and analysis of user data that are fed into algorithms in the context of media convergence, captures data using metrics like likes, shares, or emojis

sentiment analysis

analyzes big digital text to determine the emotional tone of the messages

surveillance theory

emphasizes panoptic impact of new media, companies watching you through phone

misinformation

accidental mistelling of information that gets publicly corrected

disinformation

purposeful mistelling of information

methods of disinformation: click design

clicking and scrolling feature favor speed and quantity of data that satisfies emotional needs with content

methods of disinformation: content manipulation

lack of editorial vetting process even fact checking distracts users from reality

methods of disinformation:digital intimidation

drowning out fact based content in favor of opinionated data

methods of disinformation: inauthentic amplification

use of troll farms, bots and influencers to increase volume of false content

methods of disinformation:microtargeting

exploiting private data of social media users as target audience to spread propoganda using algorithims

conspiracy theory making

the idea that there is a secret covert collusion by groups unknown to the public that engages in deceptive thoughts

post truth politics

a condition in which peoples relationship with content is driven by emotion, personal values and opinions instead of objective truths