Key Financial Concepts and Behavioral Biases

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This set of flashcards covers key financial concepts related to investment risks, behavioral biases, and methods of measuring returns on investments.

Last updated 1:32 PM on 4/7/26
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33 Terms

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Correlation

How two assets move in relation to each other, ranging from -1 (perfectly negatively correlated) to 1 (perfectly positively correlated).

  • -1 = assets move exactly opposite to each other so max diversification

  • 1 = same direction = no diversification

  • 0 = ideal

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Investment Risks

Risks associated with different investment products, including the various types

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Market Risk

risk that overall market movements will cause an investment’s value to decline, regardless of the specific asset

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Reinvestment Risk

danger that future cash flows (interest or principal) from an investment must be reinvested at a lower rate of return than the original investment, reducing overall returns

. It commonly impacts bonds, CDs, and dividend stocks during falling interest rate environments.

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Political Risk:

risk that government actions or political instability will negatively impact an investment’s value

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Interest Rate Risk:

risk that changes in interest rates will affect the value of investments, especially bonds (rates up → bond prices down)

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Inflation Risk

risk that rising prices will reduce the purchasing power of an investment’s returns

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Systematic Risk

Market-wide risk that cannot be diversified away, affecting all investments (e.g., recessions)

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Unsystematic Risk

Company- or industry-specific risk that can be reduced through diversification

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Liquidity Risk

risk of not being able to quickly sell an investment at its fair value

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Credit Risk

risk that a borrower or issuer will fail to make required payments on a debt investment.

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Stages of Change

A framework for understanding changes in behavior in five stages: Pre-contemplation, Contemplation, Preparation, Action, and Maintenance.

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Pre-contemplation

The stage where an individual does not recognize there is a problem and has no intention to change.

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WAER Formula

  1. (Weight of security A (FMV Security A/Total Portfolio Value) Expected Return of security A) + (Weight of security Bexpected return of security B)

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Contemplation

The stage where an individual is aware of the problem and is weighing the pros and cons, but is not yet committed to action.

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Preparation

The stage where an individual intends to take action soon and may have taken small steps toward change.

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Action

The stage where the individual actively makes behavioral changes and has recently changed their behavior.

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Maintenance

The stage where an individual sustains the change over time and works to prevent relapse.

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Availability Heuristic

A cognitive bias where individuals judge the likelihood of events based on how easily examples come to mind, instead of relying on actual data.

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Anchoring

A bias where decision-making is overly influenced by the first piece of information encountered.

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Confirmation Bias

The tendency to seek out information that confirms existing beliefs while ignoring contradictory evidence.

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Herding

The behavior of following a group and mimicking the actions of a larger crowd.

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Cognitive-behavioral

A school of thought that posits behavior is learned, and change occurs through identifying triggers and using rewards and consequences.

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Developmental

A school of thought suggesting financial behavior is shaped by past experiences and life stages, particularly during childhood.

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Alpha definition

alpha measures how much a stock over or under performed its expected return based on its risk (beta)

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Alpha Formula

Actual Return - CAPM Expected Return (rfr + beta * (market return - rfr)

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Humanistic

A school of thought focused on personal growth and aligning current feelings with current actions.

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Holding Period Return (HPR)

Measures total return on investment over the period it is held, calculated as (Selling Price - Purchase Price +/- Cash Flows) / (Purchase Price).

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Weighted Average Expected Return (WAER)

The sum of each security’s weight multiplied by its expected return, used to find the average expected return of a portfolio.

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Holding Period Return Example Calculation

For a stock purchased at $48, receiving a $2.40 dividend, and sold for $54, the HPR is calculated as (54 - 48 + 2.4) / 48.

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WAER Example Calculation

To find the weighted average expected return for a portfolio of securities, calculate the weight of each security and its expected return.

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