Marketing Strategies and Business Development Conversations

These flashcards cover essential vocabulary related to marketing strategies and business development discussed in the lecture.

Charisma

A personal quality that gives an individual influence or authority over a large number of people.

ICP (Ideal Customer Profile)

A detailed description of the type of customer that would benefit most from a company's product or service.

Traction

Evidence that a business or product is gaining popularity, usually reflected by metrics such as sales, web traffic, or user engagement.

Thought Leadership

The expression of ideas that demonstrate a person's or organization's expertise in a particular field.

Hyperlocal Travel

Travel that focuses on local experiences, businesses, and attractions specific to a certain community.

Dynamic Concierge

A service that offers personalized recommendations and arrangements based on current local opportunities and events.

Niche Market

A focused, targetable portion of a market that is often underserved or overlooked by mainstream providers.

Social Media Engagement

The interactions that occur between brands and individuals on social media platforms, including likes, comments, and shares.

CRM (Customer Relationship Management)

A technology for managing a company’s relationships and interactions with potential and existing customers.

B2B (Business to Business)

Transaction of goods or services between businesses, as opposed to between businesses and consumers (B2C).