IT 002 - THE EVOLUTION OF TRADITIONAL TO NEW MEDIA

Prehistoric Time (writing)

Prehistoric Time (writing)

Aside from writing, the medium of communication was through oral language primarily (oral communication).  Primitive people created sounds and symbols to refer to the material world around them

Industrial Age (Printing)

Open countries in the 18th century, was marked by the shift from an agricultural and handicraft economy to one dominated by machine and machine manufacturers. Factory systems were organized which increased the division of labor and specialization of function. Increase in the application of science in the industry. During this period, printing flourished and education become mass-based

Psalter

The first book printed in more than one color is ______ , a collection of Psalms for devotional use.

Johann Fust and Peter Schoffer

The first book printed in more than one color (Psalter) is under _______ ____and ________ _________ partnership

Electronic Age (Telecommunication)

This age paved the way for the invention of movies, radio, and television. These developments dispensed with the need for literacy and people have since turned to mass communication for information and entertainment (Rogers 1986).

Samuel Finley Breese Morse and Alexander Graham Bell

Telecommunications enabled communication over distances. The telegraph and the telephone were invented by American Investors:

Information Age (Interactive Communication)

Through the computer, we are now capable of giving and receiving feedback instantly, especially with the marriage between the computer and telecommunications

Braille

Universally accepted system of writing used by and for blind persons and consisting of a code of 63 characters, each made up of one to six raised dots arranged in a six-position matrix or cell.

Vitascope

a motion picture projector in 1895; its principal features are retained in the modern projector: sprocketed film operated with a mechanism (the “Maltese cross”) to stop each frame briefly before the lens, and a loop in the film to ease the strain.

First book published

Medium: Doctrina Cristiana
Date: 1593

Person Involved: Juan de Vera, printer

Juan de Vera

Who used the Chinese art of printing (xylography), a process of printing from blocks of wood on which the letters of characters have been carved in relief

First Newsletter published

Medium: Successos Felices (Glad Tidings)

Date: 1637

First Regularly issued publication

Medium: Del Superior Govierno

Date: August 8. 1811

First Telephone Service Franchise Granted

Medium: Philippine Long Distance Telephone Company

Date: Nov 28, 1928

Person Involved: Theodore Vail Halsey, first president

First Actual Television Broadcast

Medium: dzAQ-TV, Channel 3, Alto Broadcasting System (ABS)

Date: 1953

Person Involved: Judge Antonio Quirino, Owner

First Commercial Internet Service Provider

Medium: Mosaic Communication Inc

Date: Oct 1994

First Online Newspaper

Medium: Businessworld internet Edition

Date: Oct 1995

First Walk-In Internet Access Provider

Medium: MailStation Net

Date: Dec 1995

First Magazine Published

Medium: Registro Mercantil De Manila

Date: January 20, 1824

Person Involved: Royal Economic Society of the friends of the country, publisher

First Daily Newspaper

Medium: La Esperanza

Date: Dec 1, 1846

Person Involved: Felipe Lacorte and Evaristo Calderon , Editors

First Filipino Feature Film

Medium: Ang Dalagang Bukid (The Country Maiden)

Date: 1919

Person Involved: Jose Nepomuceno, director; and Atang Dela Rama, Marceliano Ilagan, and Mary Walters, Actors

First Commercial Radio Station

Medium: KZKZ

Date: 1924

Person Involved: Henry Hermann, Founder