mass comm test 1

what is the role of media literacy?

it helps individuals critically evaluate messages

which model views culture as hierarchical?

culture as a skyscraper

what milestones did sega genesis introduce in 1989?

the first 16-bit console

name the big 3 console companies

sony, nintendo, microsoft

define MMORPGs & MOBAs

MMORPG: massive multiplayer role playing game

MOBA: multiplayer online battle arena

which game helped establish home video gaming?

pong

what is “high culture”? give an example

fine art, ballet, symphonies

what is an echo chamber?

algorithms that reinforce beliefs by limiting exposure to diverse perspectives

which protocols laid the foundation for the internet?

TCP/IP protocols

what is fake news?

false or misleading news stories, often spread online

what’s one major concern w social media & democracy?

spread of misinformation & polarization

which country has the largest esports market?

U.S.

what law gave law enforcement sweeping powers online?

U.S. patriot act

what is the difference between misinformation & disinformation

misinformation: false info without intent to deceive

disinformation: false info w the intent to deceive

define remix culture. give platform example

users repurpose content → tiktok

chronological order of 5 eras of media development

oral → written → print → electronic → digital

concerns from big tech dominance

privacy, ethics, & competition issues

what’s the role of hashtag activism?

to connect users to social movements

explain web 1.0, 2.0, & 3.0

1.0: read-only, static web (1990s)

2.0: interactive, user-generated content (social media, blogs)

3.0: semantic web, intelligent data, internet of things (IoT)

list the 5 steps in the critical process of media literacy

DAIEE: description, analysis, interpretation, evaluation, engagement

how does media shape culture?

it influences values, norms, & behaviors

what was ARPANET originally developed for?

secure military communication

what did the printing press (1400s) do?

spread ideas that challenged authorities, increased literacy, & helped develop the middle class

ways to identify deepfakes

inconsistencies in facial expressions, lip syncing, lighting, or blinking patterns

telegraph (1840s)

first instantaneous transmission of messages

which roles are played in the digital era?

consumer, producer, & citizen

what is gate keeping?

filtering content & deciding what the audience sees. this can reduce diversity of perspectives, but also prevents info overload

what are strategies for protecting privacy digitally?

using VPNs, opting out of data collection, using privacy-focused tools

what is the foundation of gaming culture?

penny arcades

early popular arcade game

asteroids

esports revenue sources

merch, ticketing (highest, sponsorships

HTML

hypertext makeup language

true or false: most ppl expose themselves to mass media within 2 minutes of waking up

true

true or false: mass media is only newspaper/radio

false; included tv, digital, & online

true or false: printing press increased literacy

true

true or false: internet has not affected activism

false; it has transformed activism

true or false: digital era began w laptops/computers

false; began earlier w computers/electronics