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conformity
when people adjust their thoughts/beliefs to align with others
normative social influence
conforming to positive expectations of others => desire to be liked/accepted
social norms
unwritten rules dictating ‘acceptable’ behavior in society
relative deprivation
feeling dissatisfaction when individuals compare themselves to others (insecure)
upward social comparison
comparing yourself + people more skilled (leading to self-improvement/decrease in self esteem)
downward social comparison
comparing yourself to people less skilled (leading to boost in self-esteem)
informational social influence
accepting info from others as evidence about reality (when people are uncertain about what’s correct)
obedience
following direct commands from authority figures even if they’re immoral
social facilitation
when people perform differently when others are around (performing worse on new tasks and vice versa)
group polarization
when people in a group share ideas, they end up strongly agreeing with each other
groupthink
desire for harmony in a group, suppressing differing opinions, leading to a loss of creativity
bystander effect
individuals are less likely to help others when there are more people around
diffusion of responsibility
individuals feel less responsible for helping when others are around
social loafing
people do less in a group than they would do alone
deindividuation
losing sense of individuality in group settings, leading to deviant behavior