Chapter 3 Exam Review (Matching)

Ideogram

A pictorial image or a symbol that represents an idea or concept

Trademark

A process of legally registering a logo with the government and is the exclusive property of the holder

Continuous tone

A photograph or illustration composed of one tones

Mark

A symbol used to represent a product, brand, company or group

Halftone

Converting series of dots for printing

Silhouetting

Isolating its picture from its background

Grayscale

a continuous tone that is black and white

Identity systems

A distinctive color palette and typography created to provide a unified presentation

Line art

Solid white and black image with no tints

Pictogram

Pictorial image that depicts a simple representation object or activity

Symbol

A letter or a sign that represents an activity, idea or an object used in cultural or commercial context

Graphic reduction

Distilling an image down to its simplest form

Cropping

Only using an important part of the image

Logo

Logo type/mark or both used to represent a product, brand, company or group

Logo Type

Letters word or name formed in a distinctive way to represent product, brand, company or group.