E-commerce UEF (practice final assessment)

1) Analysts estimate that by 2024, consumers will be spending around _______ in digital transactions.

A) $180 million

B) $1.8 billion

C) $180 billion

D) $7.3 Trillion

D

2) It is likely that e-commerce will eventually impact nearly all commerce.

True

4) Which of the following best defines e-commerce?

A) digitally enabled commercial transactions between and among

organizations and individuals

B) the use of digital technologies in a firm's daily activities

C) the digital enablement of transactions and processes within an

organization

D) any electronically based organizational activity that supports a

firm's market exchanges

A

5) Which of the following is an example of e-business?

A) Amazon's inventory control system

B) the Amazon.com website

C) an Amazon mobile app

D) Amazon's Pinterest page

A

6) Which of the following can be considered synonymous with the term e-commerce?

A) e-business

B) digital commerce

C) the Internet

D) the Web

B

7) Which of the following is NOT true about the use of apps?

A) Users spend nearly 90% of their smartphone app minutes using

their top five apps.

B) Users still spend more time using mobile browsers than they do

using mobile apps.

C) Apps are easier to control and monetize than websites.

D) Users typically use about 20 different apps per month.

B

8) All of the following statements about e-commerce in the United

States in 2020 are true EXCEPT:

A) Social e-commerce generated more revenue than mobile ecommerce.

B) Mobile advertising accounted for almost 70% of all digital

advertising spending.

C) On-demand service firms fueled the growth of local e-commerce.

D) Retail e-commerce and m-commerce grew as a result of the Covid-

19 pandemic.

A

9) In 2018, about ________ of Internet users in the United States accessed the Internet solely using a mobile device.

A) 8%

B) 16%

C) 28%

D) 34%

B

10) Which of the following is NOT a major business trend in ecommerce in 2020-2021?

A) The mobile app ecosystem continues to grow.

B) Retail e-commerce revenues exceed B2B e-commerce revenues

for the first time.

C) On-demand service companies garner multibillion-dollar

valuations.

D) Social e-commerce continues to grow.

B

11) Which of the following is NOT a major technology trend in ecommerce in 2020-2021?

A) Cloud computing enables content stored on Internet-based servers to be accessed by consumer devices such as smartphones.

B) Firms are turning to business analytics to make sense out of big data.

C) Smart speakers provide an additional platform for e-commerce.

D) Growth of the Internet of Things slows down

D

12) Which of the following has NOT been the subject of concern about its increasing market dominance in 2020-2021?

A) Amazon

B) Google

C) Netflix

D) Facebook

C

13) Which of the following statements about the mobile platform is

NOT true?

A) In 2018, about 91% of Internet users in the United States used a

mobile device to access the Internet at least some of the time.

B) Over 212 million individuals in the United States used tablet

computer apps in 2018.

C) Retail m-commerce purchases were expected to reach about $2.2

trillion in 2019.

D) Adult mobile U.S. Internet users spend an average of 3 hours a day

within apps in 2019

B

14) Which of the following statements about the Web is NOT true?

A) The Web is the technology upon which the Internet is based.

B) The Web was the original "killer app."

C) The Web provides access to pages written in Hypertext Markup Language.

D) The Web is both a communications infrastructure and an information storage system

A

15) In 2019, there were more than ________ Internet hosts worldwide.

A) 1 million

B) 10 million

C) 100 million

D) 1 billion

D

16) Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular?

A) e-commerce

B) the Web

C) social networks

D) mobile apps

B

17) The term e-commerce refers to the digital enabling of business processes both inside and outside the firm

False

18) E-commerce and e-business systems blur together at the business firm boundary, where internal business systems link up with suppliers or customers.

True

19) The Internet has shown similar growth patterns as other electronic technologies of the past

False

21) Which of the following is NOT a unique feature of e-commerce technology?

A) interactivity

B) social technology

C) information asymmetry

D) richness

C

22) Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

A) richness

B) ubiquity

C) information density

D) personalization

A

23) Which of the following features of e-commerce technology allow users to participate in the creation of online content?

A) ubiquity

B) global reach

C) information density

D) social technology

D

24) Which of the following is the best definition of transaction cost?

A) the expense of changing national or regional prices

B) the cost of participating in a market

C) the cost of finding suitable products in the market

D) the cost merchants pay to bring their goods to market

B

25) The world's online population was estimated to be around ________ in 2019.

A) 400 million

B) 3.8 billion

C) 40 billion

D) 400 billion

B

26) Which of the following features of e-commerce technology is related to the concept of network externalities?

A) richness

B) interactivity

C) universal standards

D) information density

C

27) Which of the following statements is true about the traditional

tradeoff between the richness and reach of a marketing message prior

to the development of the Web?

A) Marketing messages had little richness.

B) The smaller the audience reached, the less rich the message.

C) The larger the audience reached, the less rich the message.

D) Richness was unrelated to reach

C

28) Interactivity in the context of e-commerce provides which of the following functionalities?

A) the ability to physically touch and manipulate a product

B) the complexity and content of a message

C) the ability of consumers to create and distribute content

D) the enabling of two-way communication between consumer and merchant

D

29) The cost incurred by merchants to change product prices (i.e., the costs of reentering prices into computer systems) is referred to as:

A) Subscription costs.

B) Fixed costs.

C) Menu costs.

D) Variable costs

C

30) Which of the following refers to any disparity in relevant market information among parties in a transaction?

A) information asymmetry

B) unfair competitive advantage

C) imperfect competition

D) dynamic pricing

A

31) Which of the following is a physical place you visit in order to transact?

A) marketspace

B) marketplace

C) social network

D) the Internet

B

32) _________ represents the total number of users or customers an ecommerce business can obtain.

A) Ubiquity

B) Interactivity

C) Reach

D) Information density

C

33) Which of the following refers to the complexity and content of a message?

A) richness

B) reach

C) information density

D) interactivity

A

34) E-commerce is available just about everywhere and anytime. This is known as:

A) richness.

B) information density.

C) ubiquity.

D) reach

C

35) Ubiquity increases the cognitive energy required to transact in a marketspace

False

36) Universal standards make price discovery more costly, slower, and less accurate

False

37) Price transparency refers to the ease with which consumers can find out what merchants pay for products.

False

38) Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior

True

39) E-commerce technologies provide a unique, many-to-many model of mass communication

True

42) Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?

A) consumer-to-consumer (C2C)

B) social e-commerce

C) mobile e-commerce

D) business-to-business (B2B)

C

43) Which of the following is a leading platform for social ecommerce?

A) Amazon

B) eBay

C) Wikipedia

D) Facebook

D

44) Business-to-consumer (B2C) e-commerce in the United States:

A) grew at double-digit rates between 2010 and 2020.

B) has less revenue than C2C e-commerce.

C) now constitutes over 50% of the overall U.S. retail market.

D) is growing more slowly as it confronts its own fundamental

limitations.

A

45) Which of the following is NOT an example of an on-demand service company?

A) Instacart

B) Airbnb

C) DoorDash

D) Facebook

D

46) Which of the following is a platform for B2B e-commerce?

A) Airbnb

B) Facebook

C) Groupon

D) Go2Paper

D

47) All of the following are platforms for C2C e-commerce EXCEPT:

A) Walmart.

B) Facebook Marketplace.

C) Craigslist.

D) Etsy.

A

48) All of the following are platforms for social e-commerce

EXCEPT:

A) Instagram.

B) Facebook.

C) Y Combinator.

D) Pinterest

C

49) It is estimated that by 2023, B2B e-commerce will generate _____ in revenues.

A) $980 million

B) $9.8 billion

C) $980 billion

D) $7.6 trillion

D

50) M-commerce is the type of e-commerce that generates the most revenue

False

52) Which of the following describes the basic web policy of large firms during the Invention period?

A) Integrate social networks and the mobile platform with website marketing.

B) Emphasize the necessity for the Web to generate profits.

C) Use the Web to sell complex goods and services online.

D) Maintain a basic, static website depicting the firm's brand

D

53) All of the following can be considered a precursor to e-commerce

EXCEPT:

A) the development of the smartphone.

B) Baxter Healthcare's PC-based remote order entry system.

C) the French Minitel.

D) the development of Electronic Data Interchange standards.

A

54) ________ was the first truly large-scale digitally enabled transaction system in the B2C arena.

A) Telex

B) The Baxter Healthcare system

C) The French Minitel

D) Electronic Data Interchange (EDI)

C

55) The text identifies which of the following years as the year ecommerce began?

A) 1983

B) 1985

C) 1995

D) 2001

C

56) Which of the following is a characteristic of e-commerce during the Invention period?

A) mobile technology

B) earnings and profit emphasis

C) disintermediation

D) extensive government surveillance

C

57) All of the following are examples of Web 2.0 sites and applications EXCEPT:

A) photo-sharing sites.

B) blogs.

C) wikis.

D) auction sites

D

58) Which of the following is NOT a characteristic of a perfect

competitive market?

A) Price, cost, and quality information are equally distributed.

B) A nearly infinite set of suppliers compete against one another.

C) Customers have access to all relevant information worldwide.

D) It is highly regulated

D

59) All of the following were visions of e-commerce expressed during the early years of e-commerce EXCEPT:

A) a nearly perfect information marketspace.

B) friction-free commerce

C) disintermediation

D) fast follower advantage

D

60) Unfair competitive advantages occur when:

A) one competitor has an advantage that others cannot purchase.

B) market middlemen are displaced.

C) information is equally distributed and transaction costs are low.

D) firms are able to gather monopoly profits

A

61) The early years of e-commerce were driven by all of the following factors EXCEPT:

A) an emphasis on exploiting traditional distribution channels.

B) a huge infusion of venture capital funds.

C) an emphasis on quickly achieving very high market visibility.

D) visions of profiting from new technology

A

62) The early years of e-commerce are considered:

A) the most promising time in history for the successful implementation of first mover advantages.

B) an economist's dream come true, where for a brief time, consumers had access to all relevant market information and transaction costs plummeted.

C) a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.

D) a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses

C

63) Which of the following best describes the early years of ecommerce?

A) They were a technological success but a mixed business success.

B) They were a technological success but a business failure.

C) They were a technological failure but a business success.

D) They were a mixed technological and business success

A

64) Which of the following is a characteristic of the Reinvention

phase of e-commerce?

A) massive proliferation of dot-com start-ups

B) widespread adoption of broadband networks

C) rapid growth of search engine advertising

D) expansion of e-commerce to include services as well as goods

D

65) Which of the following is a characteristic of the Consolidation

phase of e-commerce?

A) predominance of pure online strategies

B) emphasis on revenue growth versus profits

C) brand extension and strengthening becomes more important

than creating new brands

D) shift to a technology-driven approach

C

66) Which of the following is NOT true regarding e-commerce today?

A) Economists' visions of a friction-free market have not been

realized.

B) Consumers are less price-sensitive than expected.

C) There remains considerable persistent price dispersion.

D) The market middlemen disappeared

D

67) Which of the following statements is NOT true?

A) Information asymmetries are continually being introduced by

merchants and marketers.

B) Intermediaries have not disappeared.

C) Overall transaction costs have dropped dramatically.

D) Brands remain very important in e-commerce.

C

68) Which of the following is an example of an e-commerce first mover that failed?

A) Etsy

B) eToys

C) eBay

D) E*Trade

B

69) Which of the following refers to the practice of researching a product online before purchasing it at a physical store?

A) zooming

B) grazing

C) showrooming

D) webrooming

D

70) Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers?

A) network effect

B) disintermediation

C) friction-free commerce

D) first mover advantage

B

71) Which of the following is NOT an element of friction-free

commerce?

A) Information is equally distributed.

B) Transaction costs are high.

C) Prices can be dynamically adjusted to reflect actual demand.

D) Unfair competitive advantages are eliminated.

B

72) The emergence of mobile, social, and local e-commerce occurred during the Consolidation period of e-commerce.

False

73) The Reinvention period of e-commerce is as much a sociological phenomenon as it is a technological or business phenomenon.

True

74) Price dispersion has been eliminated in e-commerce

False

77) Above all, e-commerce is a ________ phenomenon.

A) technology driven

B) finance-driven

C) sociological

D) government-driven

A

78) Which business application is associated with the technological development of local area networks and client/server computing?

A) transaction automation (e.g., payroll)

B) desktop automation (e.g., word processing)

C) industrial system automation (e.g., supply chain management)

D) workgroup automation (e.g., document sharing)

D

79) Which of the following is an important societal issue related to ecommerce?

A) consumer behavior

B) value webs

C) cloud computing

D) intellectual property

D

80) E-commerce poses special challenges to methods used in the past to protect intellectual property rights.

True

83) Which of the following statements is NOT true?

A) No single academic perspective dominates research about ecommerce.

B) Economists take a purely technical approach to e-commerce.

C) There are two primary approaches to e-commerce: behavioral and

technical.

D) Management scientists are interested in e-commerce as an

opportunity to study how business firms can exploit the Internet to

achieve more efficient business operations.

B

84) The information systems discipline spans the technical and behavioral approaches to e-commerce.

True

Chapter 2

1) During which period of time did the Institutionalization phase of Internet development take place?

A) 1950-1960

B) 1961-1974

C) 1975-1995

D) 1995 to the present

C

2) Which of the following occurred during the Commercialization phase of Internet development?

A) The fundamental building blocks of the Internet were realized in actual hardware and software.

B) Personal computers were invented.

C) The Domain Name System was introduced.

D) NSF privatized the operation of the Internet's backbone

D

3) During which phase of the development of the Internet was the Domain Name System (DNS) introduced?

A) Commercialization phase

B) Institutional phase

C) Innovation phase

D) Consolidation phase

B

4) Which of the following is NOT one of the basic

technological foundations of the Internet?

A) client/server computing

B) FTP

C) TCP/IP

D) packet switching

B

5) The process of slicing digital messages into parcels,

sending them along different communication paths as

they become available, and reassembling them at the

destination point is called:

A) routing.

B) hyperlinking.

C) packet switching.

D) transporting

C

6) Which of the following is the core communications protocol for the Internet?

A) Telnet

B) FTP

C) TCP/IP

D) TLS

C

7) The Transport Layer of TCP/IP is responsible for which of the following?

A) placing packets on and receiving them from the network medium

B) addressing, packaging, and routing messages

C) providing communication with the application by acknowledging and sequencing the packets to and from the application

D) providing a variety of applications with the ability to access the services of the lower layers

C

8) The Internet Layer of TCP/IP is responsible for which of the following?

A) placing packets on and receiving them from the network medium

B) addressing, packaging, and routing messages

C) providing communication with the application by acknowledging and sequencing the packets to and from the application

D) providing a variety of applications with the ability to access the services of the lower layers

B

9) An IPv4 address is expressed as a:

A) 32-bit number that appears as a series of four

separate numbers separated by semicolons.

B) 64-bit number that appears as a series of four

separate numbers separated by semicolons.

C) 64-bit number that appears as a series of four

separate numbers separated by periods.

D) 32-bit number that appears as a series of four

separate numbers separated by periods.

D

10) The ________ allows a natural language expression,

such as Google.com to represent a numeric IP address.

A) uniform resource locator system

B) Internet protocol addressing schema

C) domain name system

D) assigned numbers and names (ANN) system

C

11) The address used by a browser to identify the

location of content on the Web is called:

A) a domain name.

B) a Uniform Resource Locator.

C) an IP address.

D) a file path

B

12) Which of the following is NOT an advantage of client/server computing over centralized mainframe computing?

A) It is easy to expand capacity by adding servers and clients.

B) Each client added to the network increases the network's overall capacity and transmission speeds.

C) Client/server networks are less vulnerable, in part because the processing load is balanced over many powerful smaller computers rather than concentrated in a single huge computer.

D) There is less risk that a system will completely malfunction because backup or mirror servers can pick up the slack if one server goes down

B

13) ________ is a model of computing in computer

processing, storage, software, and other services which

are provided as a shared pool of virtualized resources

over the Internet.

A) Client/server computing

B) P2P computing

C) Mobile computing

D) Cloud computing

D

14) Which of the following protocols is used to send mail to a server?

A) SMTP

B) FTP

C) HTTP

D) SSL

A

15) Where does TLS operate within TCP/IP?

A) between the Internet Layer and the Transport Layer

B) between the Transport Layer and the Application Layer

C) between the Network Interface Layer and the Transport Layer

D) between the Internet Layer and the Application Layer

B

16) Which of the following statements about cloud computing is NOT true?

A) A public cloud is typically used by companies with stringent privacy and security requirements.

B) Dropbox is an example of a public cloud.

C) Hybrid clouds offer both public and private cloud options.

D) A private cloud may be hosted internally or externally

A

17) Which of the following is rarely used today, due to security concerns.

A) Telnet

B) SFTP

C) TCP

D) TLS

A

18) ________ is a utility program that allows you to check the connection between your client and a TCP/IP network.

A) Ping

B) Telnet

C) Tracert

D) Finger

A

19) Which of the following technologies has enabled the Internet to grow exponentially to support millions of users, without overloading the network architecture?

A) fiber optics

B) Wi-Fi

C) FTP

D) client/server computing

D

20) Which of the following are specialized computers that transmit message parcels along available Internet communication paths and on to their destinations?

A) routers

B) Web servers

C) IP servers

D) packet servers

A

21) Which of the following is a set of rules for transferring data?

A) protocol

B) packet

C) router

D) IP address

A

22) Which of the following is NOT a basic type of cloud computing service?

A) IaaS

B) PaaS

C) SaaS

D) FiOS

D

23) Which of the following are central directories that list all domain names currently in use for specific domains?

A) Web servers

B) root servers

C) client servers

D) DNS servers

B

24) Which of the following was the original purpose of the Internet?

A) to provide a network that would allow businesses to connect with consumers

B) to link large mainframe computers on different college campuses

C) to develop a military communications system that could withstand nuclear war

D) to enable government agencies to track civilian communications

B

25) Which of the following is a utility program that allows you to track the path of a message sent from a client computer to a remote computer on the Internet?

A) Telnet

B) Ping

C) IMAP

D) Tracert

D