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Who created MSM?
Atinkson and Shiffrin
What are the three stores?
Sensory Memory
Short Term Memory
Long Term Memory
Explain the Sensory Memory?
Receives info from senses
Very large capacity
Short duration less than 1 second
With attention moves to STM
Explain Short Term Memory?
Info for immediate use
Limited capacity ( around 7+- 2 items - Miller)
Short Duration 18-30 seconds
Acoustic
Info lost through decay
Can move to LTM through rehearsal
Explain Long Term Memory?
Stores info for long periods
Unlimited capacity
Encoding is semantic
Through retrieval can go to the STM
Evaluation: List the strengths?
Supports the idea that memory stores are distinct
HM cold form new procedural memories but not episodic memories that LTM is a single store
List the weaknesses?
Oversimplifies rehearsal:
Some info can enter LTM without rehearsal while some well rehearsed info is forgotten
LTM and STM are not unitary stores
They are more complex
WMM shows STM has multiple components
HM shows different types of LTM
MODEL COMPARISON QUESTION 6 MARKER
The Multi-Store Model proposed by Atkinson and Shiffrin suggests that memory is made up of three separate stores: sensory memory, short-term memory and long-term memory, and that information passes between these stores through rehearsal. In contrast, the Working Memory Model proposed by Baddeley and Hitch focuses on short-term memory and argues that it is not a single store but is divided into several components.
The MSM views short-term memory as a passive store, whereas the WMM describes it as an active system that processes information. For example, the WMM includes the phonological loop for verbal information and the visuo-spatial sketchpad for visual information, which allows it to explain dual-task performance.
Overall, while the MSM provides a simple explanation of memory structure, the WMM offers a more detailed and realistic account of how short-term memory operates.