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ground
the portion of a claim that argues that a troubling condition exists
typifying example
a particular instance chosen to illlustrate a troubling condition- often a dramatic, disturbing, or memorable case
statistic
a number that characterizes a particular situation
warrant
the portion of the claim that justifies doing something about a troubling condition
conclusion
the part of the claim that specifies what should be done, what action should be taken to address a troubling condition
naming
coining a term to identify a troubling condition
audience
the people whom claimsmakers seek to persuade their claims
valence issue
a troubling condition about which there is general agreement
position issue
a troubling condition about which people disagree
audience segmentation
targeting media presentations for particular audiences
dialog
an exchange of ideas between two or more persons
social problems marketplace
the public forum where claims are presented and discussed
societalization
the process by which claims attract national attention
domain expansion
redefining a troubling condition to encompass a broader array of cases
piggyback
to link a new troubling condition to an already established social problem
ideology
a system of beliefs regarding how society does and should operate
social problems cluster
claimsmakers who take similar positions on similar social problems
cultural resources
cultural knowledge that can be incorporated in claims