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political culture
the dominant set of beliefs, customs, traditions, and values that define the relationship between citizens and government
rule of law
the principle that no one, including public officials, is above the law
political socialization
the experiences and factors that shape an individual’s political values, attitudes, and behaviors
political ideology
an individual’s coherent set of beliefs about government and politics
generational effect
the impact of historical events experienced by a generation upon their political views
focus group
a small group of individuals assembled for a conversation about specific issues
representative sample
a sample that reflects the demographics of the population
weighting
pollsters use this to adjust results of a survey according to the demographics of the larger populations
sampling error
the margin of error in a poll, which is usually calculated to plus or minus three percentage points
exit poll
survey conducted following an event or at a polling place after individuals have voted, asking who or what individuals voted for and why
(what is the risk in news outlets releasing exit poll results)
tracking poll
determine level of support for a candidate or issue over the length of a campaign
question order
the sequencing of questions in public opinion polls
question wording
the phrasing of a question in a public opinion poll
(how would wording or order affect a respondent’s answer)
party ideology
a party’s philosophy about the proper role of government and its set of positions on major issues
party identification
an individual’s attachment to a political party
conservatism
an ideology favoring more control of social behavior, fewer regulations on businesses, and less government interference in the economy
liberalism
an ideology favoring less government control over social behavior and more greater regulation of business and of the economy
libertarianism
an ideology favoring very little government regulation and intervention beyond protecting private property and individual liberty
fiscal policy
government use of taxes and spending to attempt to lower unemployment, support economic growth and stabilize the economy
monetary policy
a set of economic policy tools designed to regulate the amount of money in the economy
(too much money supply can lead to inflation)