Situational Qs Google Search Ads

Your Search campaign is live but impressions are very low. What will you check first?

Check keyword match types, search volume, bids, location & language targeting, ad schedule, and ad approval status. Start with reach-related factors before optimization.

Your ads are getting impressions but CTR is very low. What actions will you take?

Improve ad relevance, rewrite headlines using search terms, add strong USP and CTA, use all ad extensions, and split ad groups for tighter keyword grouping.

Your campaign is spending but not generating conversions. How will you diagnose this?

First verify conversion tracking. Then analyze search terms report, landing page relevance, intent mismatch, and device/location performance.

One of your keywords has a low Quality Score. How will you improve it?

Improve expected CTR through better ad copy, increase ad relevance with tighter ad groups, and improve landing page experience. Bids do not directly improve Quality Score.

You are getting clicks but traffic is irrelevant. What will you do?

Add negative keywords, move from broad to phrase or exact match, analyze search terms report, and refine audience or location targeting.

The client has a limited daily budget. How will you optimize the campaign?

Pause low-performing keywords, focus on high-intent keywords, apply ad schedule and location bid adjustments, and allocate budget to best-performing ad groups.

A competitor is aggressively bidding and pushing your ads down. What will you do?

Improve Quality Score to lower CPC, focus on long-tail keywords, strengthen value-based messaging, and separate brand keyword campaigns.

Your campaign is profitable but not scaling. How will you increase volume?

Add new relevant keywords, test broader match types carefully, increase budget on high-ROAS ad groups, expand locations or devices, and improve impression share.

You have multiple ads running. How do you decide which one to pause?

Evaluate CTR, conversion rate, cost per conversion, and ensure enough data for statistical significance before pausing any ad.

A client wants more leads immediately. What quick optimizations will you do?

Increase bids on converting keywords, extend ad schedules, improve ad extensions, and focus budget on high-intent keywords only.