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key components of statistical investigation
planning the study, examining the data, inferring from data, drawing conclusions
cause and effect
whether one variable changes another vs other variables
distributions
the pattern of variation in data
statistical significance
pattern does not mean certainty in the data
generalizability
how much the conclusions / correlations we found in the study apply to the general population
p-value
probability of observing a particular outcome in a sample
significance
a result is unlikely to have arose by chance alone
sample
collection of people that we collect data from
population
larger collection of people that we would generalize our results to
random sample
using a probability-based method to select a subset of individuals for the sample from the population
margin of error
expected amount of random variation in a statistic
random assignment
randomly assigning participants to sample groups (ex. control, test 1, test 2)
operational definitions
how research specially defines / measures a concept
independent variable
variable researcher manipulates / controls
dependent variable
variable researcher measures but does not manipulate
confounds
things that could undermine the experiment
correlational design
when a phenomena is passively observed and measured, only 2 variables, looks at patterns and cannot infer what the causes what
correlation
measures association between 2 variables
problems with correlation
shows an association does not equal causation
qualitative design
observational - often relies of participant observation / testimonials of some sort
quasi experimental design
an experiment that DOES NOT require rand assignment - relies on existing group membership (ex. married vs single or boy vs girl)
longitudinal studies
a study that follows the same group of participants over the course of months or years
surveys
usually questionnaire, that is used to gather mass amounts of data with large amounts of participants (usually for correlational studies)
internal validity
the degree to which cause and effect between 2 variables has un-ambiguously established
external validity
the degree which a study’s findings generalize from a specific sample to the context of a broader / larger setting
ecological validity
the degree to which a study’s findings pertain to daily life / everyday conditions
studying daily life methods
sampling behaviour, physiology, online behaviour, collect data usage, daily experiences
experience-sampling method
participant reports on momentary thoughts/emotions/behaviour at different times over the course of a day
ecological momentary assessment
methodology that repeatedly samples partakers real-world experience/behaviour/physiology in real time
diary method
participants complete a questionnaire about their thoughts/feelings/behaviours at the end of the day
day reconstruction method (DRM)
participant describes experiences / behaviour of a given day
studying daily behaviour
interest in understanding daily actions, best with real life observation
EAR - electronically activated recorder
method where patient wears a small portable audio recorder - records intermittently snippets of sounds around them
studying physiology
interest in understanding the response to everyday variables
white coat hypertension
a phenomenon where patients experience elevated blood pressure in the hospital/doctor’s office but not in everyday life
ambulatory assessment
assessment of behaviour / physiology / experiences / environment of humans in natural settings
linguistic analysis
text analysis - extracts grammatical and psychological info
“smart phone” psychology
using cellphones as a method of data collection - storing information of texts/calls/searchs