Quantitative research basic terms
Random Sampling
Every member of the target population has an equal chance of becoming a part of the sample.
Stratified Sampling
Essential characteristics for the study are decided, then the distribution of these characteristics in the general population is studied.
Convenience Sampling
Easily available participants are recruited.
Self- Selected Sampling
It takes place by recruiting volunteers. It is quick, easy, and has wide coverage.
Independent Measures Design
Involves random allocation of participants into groups and a comparison between these groups. The IV is manipulated and there can be more than one IV.
Matched Pairs Design
Matching is used to form the groups. It is used to make sure that groups are equivalent.
Repeated Measures Design
The goal is to compare conditions rather than groups of participants.
Construct Validity
Characterizes the quality of operationalizations.
Internal Validity
Characterizes the quality of the experiment.
Population Validity (external)
Generalizability from the sample to the target population, high when sample is representative.
Ecological Validity (external)
Generalizability of the experiment to other settings or situations.
Selection Bias
Mistakes in sampling and creating groups.
History Bias
The outside events that happen to a participant/ group (ex. noise coming from outside in a memory test, one group is closer to the noise)
Maturation Bias
Participants going through natural development (ex. child participants may grow in between two experiments)
Testing Effect Bias
Doing a test for the second time affecting the results, thus the researcher not knowing if the results changed because of the training given or familiarity.
Instrumentation Bias
The instrument measuring the DV changing slightly (ex. the observer being more tired during one of the experiments)
Regression to the Mean Bias
The DV being extremely high or low (when a person retakes a test, their score tends to get closer to the average score)
Experimental Mortality Bias
Some participants dropping out during an experiment, may become a problem if dropouts aren’t random (ex. if the dropouts are higher in the experimental group, the experiment cannot go on)
Demand Characteristics Bias
Participants understanding the aim of the study and altering their behavior accordingly (in order to eliminate this, the experiment should be a blind experiment)
Experimenter Bias
The researcher unintentionally affecting the results of a study (in order to eliminate this bias, the experiment should be a double blind experiment)