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Name | Mastery | Learn | Test | Matching | Spaced |
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Lab Experiment
IV is changed in a controlled setting
High control = high IV
Low realism
Field Experiment
IV is changed in a real-word setting
More natural behavior
Less control = Lower validity
Quasi Experiment
Groups are pre-existing, not randomly assigned.
No random allocation.
Lower Internal validity
Natural Experiment
IV changes naturally, not by researcher
Real-world situation
No control over IV
Correlational Study
Measures relationship between 2 variables.
No manipulation = no causation.
Useful when experiments aren’t possible
Participant Observation (Emic Approach)
Researcher joins the group being studied
Deep insight
can be biased
Non-Participant Observation (Etic approach)
Researcher watches without joining in
More objective
Less understanding
Covert Observation
Participants don’t know they’re being observed
Natural behavior
Ethical issues about consent if not public
Overt Observation
Participants know they are being observed
Demand Characteristics/ Biases
Ethically transparent
Case Study
In-depth study of one person, group or situation.
Uses method triangulation (many data sources)
Rich, detailed insight
Unstructured Interview
Flexible, open conversation guided by participant responses.
No fixed script = natural flow
Needs skilled interviewer
Semi- Structured Interview
Mix of set questions and follow-ups.
Balance of structure and freedom
Open and closed questions
Structured Interview
Uses a fixed set of pre-written questions in a set order.
Standardized = easy to compare responses
Less flexible, may miss deeper insight
Focus Group
Group discussion on a shared topic.
Builds trust and openness
Researcher is a moderator
Dependent Variable
it depends on what the researcher did
Independent Variable
I control it