Promotion

Promotion

• is the communication component of the marketing mix.

• is an element of the marketing mix that aims to address concerns relating

• to the advertising aspect of any product or service.

1. To create brand or product awareness

2. to generate demand

3. to differentiate a product form its competitors

3 fundamental objectives of creating a promotional plan

1. Advertising

2. personal Selling

3. Sales Promotions

4. Public relations and Sponsorship

5. Direct Marketing

5 Main Components of Promotional Mix

Advertising

• 5 Main Components of Promotional Mix

• this

  promotional method is used to

  create awareness and deliver

  information to the target

  audience.

Sales Promotions

• 5 Main Components of Promotional Mix

• include

  both media and non-media

  tactics used to increase the

  demand towards the products

  and/or services offered.

Public Relations and

Sponsorships

• 5 Main Components of Promotional Mix

• any

  form of publicity for the

  purpose of increasing

  awareness of any

  product/service.

Direct Marketing

• 5 Main Components of Promotional Mix

• allows the business to

  promote or market their

  product/service without any

  kind of intermediary.

Social Media

Marketing

• 5 Digital Marketing Strategies

• utilizing social

  media platforms

Content Marketing

• 5 Digital Marketing Strategies

• can be presented in

  various formats

  including blogs, online

  articles, forums, etc.

Affiliate Marketing

• 5 Digital Marketing Strategies

• performance-based

  strategy where

  commission is

  generated to reward

  affiliates

Email Marketing

• 5 Digital Marketing Strategies

• low-cost promotional

  strategy that aims to

  attain repeat

  customers.

Search Engine Optimization

(SEO)

• 5 Digital Marketing Strategies

• considers different kind

  of search including image search,

  news search, and video search.