Natural Resource Recreation

Value

Principle or standards of behavior, difficult to change

Perception/Belief

The way you think about/understand something, based on values

Attitude

Position on a subject based on values/beliefs, easiest to change

Cognitive dissonance

Discomfort produced by two conflicting thoughts

Confirmation bias

Tendency to search for/interpret info in a way that confirms one’s preconceptions

Utilitarian/Instrumental

Has value only as a means to human ends (anthropocentric)

Intrinsic/Inherent Value

Has value because it exists regardless of human benefit (nonathropocentric)

4 Categories of Instrumental Value

-Goods

-Services

-Information

-Psycho-spiritual

How can a resource be conserved?

If it can be owned and property rights to it can be enforced through legislation

Option price

Amount people would be willing to pay in advance to guarantee option for future use

Existence value

Measure of value for something even if one has no intention of directly experiencing that good or service

Bequest value

Amount people would be willing to pay to assure future generations will inherit a biologically diverse world

Topic

General subject matter

Theme

Specific message about a topic

ABC’s of good exhibit design

Attractive, Brief, Clear

4 levels of design/information

1. Theme awareness (title)

2. Awareness of message components (conspicuous sub headings and illustrations)

3. Selected details (main body text and illustrations)

4. How viewers can act upon their new knowledge (ex additional sources or suggestions)

Big 3 of resource management

1. Better management

2. Financial

3. Understanding conflict

Paradigm

A collective world view/set of beliefs shared by a community

Paradigm shift

A shift in core values and beliefs for a particular community, occurs over a long period of time

Deep ecology

Ecocentric ideology believing in harmonious relationship between humans and nature (ex: Aldo Leopold)

Dominant social paradigm

Humans seperate and dominate to nature (emphasis on instrumental values)

New ecological paradigm

Humans are part of nature and not superior (emphasis on intrinsic values)

How are paradigms measured?

Surveys

Technocentric

Anthropocentric ideology believing technology will improve quality of life before depletion of natural resources.

Main factor that spread the environmental movement of the 20th century

Mass media

One of the first deep ecologists

Aldo Leopold

Survey

An information collection method used to describe, explain, or compare individual and societal values

Types of surveys

Exploratory, descriptive, explanatory

Exploratory surveys

Collects preliminary information, used prior to creation of main survey

Descriptive surveys

Describe characteristics and reported behaviors

Explanatory surveys

Addresses the “why” and explains possible causal variables

Primary goal of survey formatting

Minimize respondent burden

Type of questions to start a survey with

Interesting, easy, relevant questions. Never demographics

Coverage error

when sampled respondents do not cover all characteristics of the whole population

Nonresponse error

Low response rates

Sampling error

Extent to which a sample is limited in its ability to describe a population

Measurement error

Answers imprecise, inaccurate, or incomparable. Due to poor survey design or respondent behavior