Media Information and Literacy - Media

Communication

A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior a technique for expressing ideas effectively.

Sender

person responsible for encoding intended message into meaningful verbal and non-verbal symbols.

Channel

it is the medium which the message is conveyed from the sender to the receiver.

Receiver

person who decodes or interprets the meaning of the message in order to understand it.

Feedback

it reverses the communication process and conveys the receiver’s response back to its sender.

Media

The means of communication, as radio and television, newspapers, magazines, and the internet, that reach or influence people widely.

Mass Media

means technology that is intended to reach a mass audience.

Media Literacy

Is the ability to access, analyze, evaluate, and create media in a variety of forms.

Media Message

A media message is a message that a company or person communicates through media.

Information Literacy

Is the ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats.

Technology Literacy

Is the ability of an individual, either working independently or with others to responsibly, appropriately, and effectively use technological tools.

Storytelling

Is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up.

Indigenous Sources

A rich body of information or knowledge which has been handed down by word of mouth from generation to generation.

Journals

A collection of articles usually written by scholars in an academic or professional field.

Textbooks / Monographs

Publications that deal comprehensively with a specific subject.

Dissertations / Thesis

Research work prepared as part of an academic course for a higher degree.