Media Information and Literacy - Media

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16 Terms

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Communication

A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior a technique for expressing ideas effectively.

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Sender

person responsible for encoding intended message into meaningful verbal and non-verbal symbols.

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Channel

it is the medium which the message is conveyed from the sender to the receiver.

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Receiver

person who decodes or interprets the meaning of the message in order to understand it.

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Feedback

it reverses the communication process and conveys the receiver’s response back to its sender.

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Media

The means of communication, as radio and television, newspapers, magazines, and the internet, that reach or influence people widely.

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Mass Media

means technology that is intended to reach a mass audience.

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Media Literacy

Is the ability to access, analyze, evaluate, and create media in a variety of forms.

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Media Message

A media message is a message that a company or person communicates through media.

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Information Literacy

Is the ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats.

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Technology Literacy

Is the ability of an individual, either working independently or with others to responsibly, appropriately, and effectively use technological tools.

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Storytelling

Is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up.

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Indigenous Sources

A rich body of information or knowledge which has been handed down by word of mouth from generation to generation.

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Journals

A collection of articles usually written by scholars in an academic or professional field.

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Textbooks / Monographs

Publications that deal comprehensively with a specific subject.

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Dissertations / Thesis

Research work prepared as part of an academic course for a higher degree.