Your Messaging to Older Audiences Is Outdated
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4 Terms
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who is underestimated?
older consumers, we rely on outdated stereotypes
2
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what does the 55+ demographic have?
spending power
brand influence
3
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what do most ads depict?
aging as decline
alienates the audience
4
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what can increase engagement?
inclusive imagery
age-positive tone
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Flashcards (23)