ds 2.4 power

coercive power

type of power that employs the use of force, threats, and other forms of coercion to stimulate an outcome (d.s example: power of a person who has invaded our privacy using digital technology)

reward power

ability to influence others by offering something desirable (d.s example: get you to spend money in computer games as it helps you to win)

Legitimate power

arises from a formal relationship between people (d.s example: school rules about the use of digital devices)

Expert power

comes from someone having a higher level of skill and experience (d.s example: students need digital devices to study so they consult an expert to keep them working)

respect power

ability of individuals to attract others and build loyalty (d.s example: respect for social media influencers gives them the power to encourage their followers to buy certain products)

information power

comes from the use and control of information (d.s example: collecting information about others and their device use)