Globalisation

What has globalisation created/led to

Globalisation has led to the increasing interconnectedness of societies across the globe, who now have access to the same media products. This has created a global village, in which time and space barriers have collapsed in human communication, making it instantaneous.

What is globalisation linked to?

Globalisation is largely linked to the increase of popular culture, which is referred to as passive and unchallenging entertainment, designed for the masses.

What is High Culture?

High culture products are often found in art galleries, museums and theatres. This type of culture is mainly aimed at the upper class audiences.

What does Ritzer argue about companies and brands?

Ritzer argues that companies and brands now operate on a global scale, promoting a global culture along with the consumerist lifestyle associated with them, thereby weakening local cultures.

Companies such as Apple, Google, McDonald’s etc. use the transnational media to promote their products on a global stage, and their logos are now global brands.

Cultural and media imperialsm - what does fenton argue?

Fenton argues that most media conglomerates are based in the US and dominate media communications. This is referred to as a process of ‘cocacolonzation’ which involves cultural and media imperialism.

The media-led global culture-ideology of consumerism has led to Western media products and cultural values being forced on non-western cultures.

Pluralist view of the media - whats it led to

Pluralists argue there is no such thing as mass or popular culture. The introduction of the new media (digital TV, the internet etc.) has led to an increase in consumer choice.

What does Tomlinson argue about globalisation as a pluralist?

Tomlinson argues that globalisation does not involve a direct cultural imposition from the Western world, but instead there is a hybridisation of cultures whereby individuals can ‘pick and mix’ and draw upon their own local culture as well as Western/global culture.

Post modernist perspective of the media?

They regard the diversity of the globalised media as offering the world's population more choices in terms of their consumption patterns and lifestyles, opening up a greater global awareness and access to a diversity of cultures.

What does Baudrillard argue as a postmodernist about media saturation?

Baudrillard argues that we live in a media-saturated society, in which media images dominate and distort the way we see the world. This distorted view of the world is referred to as hyperreality.

What does post modernist Strinati emphabout consumer choice?

Strinati emphasises the importance and power of the media in shaping consumer choices. Popular culture form our sense of reality and increasingly dominate the way we define ourselves.