Product Differentiation

Form

• Size, shape, organic structure

• Reflected in the product’s packaging, promotion, and name

Features

• Varied options that supplement their basic function

Customization

Producers personalizing the product color, design, functionalities, and add-on features.

Performance Quality

The level of mechandise’s primary characteristics operation

Reliability

Measure to function well or fail within a specified time period

Repairability

To be restored to acceptable operating condition within a specified period. Convenience in fixing a product

Conformance Quality

Meeting secure specifications

Durability

Expected operating life under natural kr stressful conditions

Style

Describes the product’s look and feel to the customer

Arduous

requiring strenuous effort, difficult and tiring

Delivery

However well the product or service is dropped on the client

Ordering ease

How easy it is for the customer to place an order with the company

Installation

The work done to form a product operational in its planned location.

Customer Consulting

Numerous infrastructures or operation related consultations offered in the form of data management

Customer Training

• To effectively use the commodity.

• Proper handling of the product

Maintenance and repair

Helps customers keep purchased mechandise in smart operating order