COMM1010 - Lecture 10 - Persuasion

incremental

Persuasion is …….. because change often happens gradually, not in one message.

attitude

Persuasion targets …… because messages shape how people feel about an issue or action.

attitudes, beliefs, behaviors

Persuasion works by influencing 3 factors: ………

beliefs

Persuasion shifts _ because communicators influence what audiences accept as true

behaviors

Persuasion guides _ because effective messages encourage specific actions.

emotion

_ is a pillar of persuasive influence because feelings guide attention, motivation and openess to influence. 

cognition

_ is a pillar of persuasive influence because how ppl think shapes how they interpret persuasive messages.

motivation

_ is a pillar of persuasive influence because ppl act when messages match their goals, values and needs.

context

_ is a pillar of persuasive influence because social and cultural environments affect how persuasion is received.

ethos

in rhetoric (art of persuasion), ….. builds trust because credibility and goodwill make audiences more receptive. 

central

_ processing happens when the audiences think deeply when motivated.

peripheral

_ processing happens as quick judgements rely on simple cues and impressions.

Elaboration Likelihood Model

……… model is a dual-process theory of persuasion that describes how people process persuasive messages and develop attitudes.

motivation

Sender needs to match message to ………. because tailoring increases relevance and impact

indentity and culture

When targeting audience, sender need need to consider …….. and …….. because background and values influence interpretation. 

barriers

When targeting audiences, senders need to recognize …………. because challenges and concerns shape how ppl receive persuasion.

audience needs

When targeting audience, senders need to identify their …… because effective messages start with what audiences care about

problem-solution frame

The ….. frame is effective because clear sequencing guides audiences toward actions.

narrative frame

The ……. frame creates meaning as stories make information relatable and memorable

Value frame 

blend appeals

Persuasion works best when we ……, which means all three reinforce each other