E-Commerce Management Lecture Notes

These flashcards cover key vocabulary and concepts discussed in the E-Commerce Management lecture.

E-commerce

The process of buying and selling goods and services online, involving transactions that utilize technology.

B2C (Business-to-Consumer)

A type of e-commerce where businesses sell products or services directly to individual consumers.

B2B (Business-to-Business)

A form of e-commerce where transactions occur between businesses, often involving bulk purchases.

C2C (Consumer-to-Consumer)

E-commerce activities that take place between consumers, typically through platforms that enable peer-to-peer transactions.

C2B (Consumer-to-Business)

A model where consumers offer products or services to businesses, often seen in freelance or gig platforms.

Digital Money

Any means of payment existing in electronic form, which may include cryptocurrencies and central bank digital currencies.

E-Payment

Electronic payment systems that facilitate financial transactions over the internet, such as credit cards and electronic wallets.

Omnichannel Support

A sales approach that provides customers with a seamless shopping experience across multiple channels, like physical stores and online shops.

Logistics in E-commerce

The management of the flow of goods and services from the point of origin to the consumer, crucial for effective e-commerce operations.

Market Segmentation

The process of dividing a target market into smaller, more defined categories to better tailor services and products.