* figures of speech used to enhance sound, memory, and understanding
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ethos
* persuading the audience to trust experts * well-known people * believable - **eth**ical
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logos
* convincing using facts and evidence * **log**ical - makes sense * charts, diagrams, statistics, percentages
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pathos
* grabbing your attention with feelings * joy, sadness, excitement, nervousness, fear * sym**path**y - em**path**y
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rhetorical question
* makes people think and pay attention - used for effect * change or solidify someone’s opinion
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alliteration
* at least 2 words * repeating first sound * ex: peter piper picked a peck of pickled peppers
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allusion
* reference to someone famous in literature, history, or in today’s world * big 3 usually are the bible, shakespeare, and mythology
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foreshadowing
* hint at something in the future - or what’s going to come next
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hyperbole
* extreme exaggeration
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metaphor
* comparison of 2 unlike things **without** using like or as
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onomatopoeia
* noise or sound word
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personification
* giving human qualities to an animal or anything not human
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simile
* comparison of two unlike things using like or as
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parallelism
* two or more parts of a sentence use a similar form to give the passage pattern * ex: wounds caused by knives will heal, wounds caused by words will not heal
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antithesis
* the use of two opposites in a sentence for contrasting effect * ex: when they go low, we go high
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anaphora
* the repeating of a word or phrase at the beginning of the sentence * ex: i have a dream
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epistrophe
* the repeating of a word or phrase at the end of the sentence * ex: a government of the people, by the people, for the people
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symploce
* two or more repeating phrases at the beginning of the sentence and one at the end * ex: you want me on that wall, you need me on the wall
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diacope
* using repetition with one or two words in between to break it up * ex: the horror! oh, the horror!
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progressio
* several antithesis in succession (one after the next after the next) * ex: i say yes, you say no, i say stop, you say go
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chiasmus
* refers to a grammatical structure that inverts a previous phrase * you say one thing, and then you say something very similar, but flipped around * ex: we shape our buildings, and afterward our buildings shape us
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anadiplosis
* where you use the last word or phrase of one clause as the first word or phrase of the next * ex: fear leads to anger, anger leads to hate