Visual literacy quiz 9

Looks in Images

Look of producer towards the motif or scene; influenced by selection, psychology,technology, and ideology

Directional Cues, Emotional Cues, “breaking frame”

Looks exchanged by depicted characters, look of spectator towards image

“fourth wall”

Looks between depicted characters and spectators

voyerurism/ scopophilia

Erotic gratification derived from looking

Mirrors

Psychologically powerful viewing device, used as self-reflective comment on act of looking

“mirror phase”

developmental stage where infants recognize their image in mirrors as self and yet not- begin to project control

Cinematic apparatus

Traditional social cinema space-darkened theater, mirror- like screen - incites regression to childlike state

Point-of-View

Pans, tracking shots, zooms, editing

objective shot

Camera as third-person viewer

Subjective shot

Camera assumes alternating character positions, “reverse- shot structure”

Literate

able to read or write, more generally,educated or learned

Semiotic

Language and pictures are two kinds of sign - poetic or rhetorical devices common to both; text in art & design combines both

“reading images”

Reading literature is time-based art sometimes less obviously so; images are read by unconscious saccadic eye movements

Dominant- hegemonic reading

unquestioningly identify with the dominant ideology

Negotiated reading combine various interpretations

combine various interpretations

Oppositional reading

completely disagree,reject or ignore

Gender-Bending

Rereading with queer subtext

Trans-coding

putting positive spin on negative

Rhetoric

Type of speech used to persuade an audience; field of study which examines modes of communication

Visual Poetics

Examines rhetorical devices (figures of speech or tropes) in images and language

simile

One thing is likened to another- “my love is like a red,red rose”

Metaphor

A stronger connection than a simile — “ the moon’s a balloon”

Metonymy

A change of name — “ he started hitting the bottle”

synecdoche

part standing for the whole “ a hired hand”

Hyperbole

Excessive exaggeration -” he was as big as a house”

Personification

Abstract ideas embodies in some person or animal

Symbols

Signs or objects that have,over time, acquired fixed secondary meanings

Allegory

A treatment of one subject the guise of another; a presentation of abstract meaning through concrete forms

alliteration, assonance and rhymes

closest visual parallel would be repetitions of form, color, pattern

Antithesis

Opposition, contrast; visual opposite juxtapositions

chiasmus

(“crossing”) two phrases are juxtaposed with the key word order reversed in the second “it’s not the mean in my life that count, it’s the life in my men”

Quotation and paraphrase

visually, appropriation(bricolage) and influence incorporation

intertextuality

references to other works in the genre’ quoting’; game with audience, reflecting their sophistication as knowledgeable viewers

double meanings

puns, homophones, and double entendres; visually, visual puns, form overlapping or superimposition s