Questions structure

Not primary and secondary

In business () means negative

You are les likley to understand what the question í saying so

Just write what does a manager do and what does an entrpreneur do
and for
justificaition write they can always recruit someone to do that x

Justification

OFFSET
Long term

When we are comparing two things and they have the same adv/dis do not include them

If we are deciding which one is better plc or ltd
DO not even mention dividends

One element is promotion [k]. This is important as more people are aware of your business [an]. The product also matters [k] as this is what people are buying so without a product there is nothing to sell [an]. Product is the most important element, because if it is unique, this can help the business standout [eval] which means the business has a better chance of attracting / maintaining customers. [eval]

Current assets/ current liabilities

0.8

Pay attention to the word only

Mention sales rather than revenue in your analysis

If the question says explain what the person in text can do

Then only write application and knowledge if it is a two marker

Meaning
Consequently
Therefore

Write both advantage and disadvantage of each source.

For conclusion you either write
the marketing mix is not suitable or is it suitable.
If not suitable then write which component makes it unsuitable.

For the last question in paper 2, the one they give extract for

Try to be quantitative and also use all the formulas to give them some shit
For example, if they give revenue and cost of sales calculate the gross profit