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Six-step decision-making process
1. problem identification
2. data collection
3. solution generation
4. solution test
5. solution selection
6. solution implementation
Operational decision making
Employees develop, control, and maintain core business activities required to run the day-to-day operations
structured decisions
Situations where established processes offer potential solutions
Managerial decision making
Employees evaluate company operations to identify, adapt to, and leverage change
semistructured decisions
Occur in situations in which a few established processes help to evaluate potential solutions, but not enough to lead to a definite recommended decision
strategic decision making
Managers develop overall strategies, goals, and objectives
unstructured decisions
Occurs in situations in which no procedures or rules exist to guide decision makers toward the correct choice
model
a simplified representation or abstraction of reality
Transaction Processing System (TPS)
Basic business system that serves the operational level and assists in making structured decisions
Online Transaction Processing (OLTP)
Capturing of transaction and event information using technology to process, store, and update
source document
the original transaction record
Online Analytical Processing (OLAP)
Manipulation of information to create business intelligence in support of strategic decision making
Decision Support System (DSS)
Models information to support managers and business professionals during the decision-making process
Executive information system (EIS)
A specialized DSS that supports senior level executives within the organization
artificial intelligence
Simulates human intelligence such as the ability to reason and learn
Weak AI
machines can still make their own decisions based on reasoning and past sets of data. Most of the AI systems on the market today are weak AI.
Strong AI
The field of artificial intelligence that works towards providing brainlike powers to AI machines; in effect, it works to make machines as intelligent as humans.
Expert Systems
Computerized advisory programs that imitate the reasoning processes of experts in solving difficult problems
genetic algorithm
An artificial intelligent system that mimics the evolutionary, survival-of-the-fittest process to generate increasingly better solutions to a problem
case-based reasoning
a method whereby new problems are solved based on the solutions from similar cases solved in the past
Mutation
the process within a genetic algorithm of randomly trying combinations and evaluating the success (or failure) of the outcome
Machine Learning
A type of artificial intelligence that enables computers to both understand concepts in the environment, and also to learn.
Data Augmentation
occurs when adding additional training examples by transforming existing examples
Overfitting
occurs when a machine learning model matches the training data so closely that the model fails to make correct predictions on new data
Underfitting
Occurs when a machine learning model has poor predictive abilities because it did not learn the complexity in the training data
Neural Network
Attempts to emulate the way the human brain works
fuzzy logic
a mathematical method of handling imprecise or subjective information
Deep Learning
a process that employs specialized algorithms to model and study complex datasets; the method is also used to establish relationships among data and datasets
reinforcement learning
The training of machine learning models to make a sequence of decisions
virtual reality
A computer-simulated environment that can be a simulation of the real world or an imaginary world
augmented reality
the viewing of the physical world with computer-generated layers of information added to it
Google Glass
a wearable computer with an optical head mounted display
virtual workplace
a work environment that is not located in any one physical space
haptic interface
uses technology allowing humans to interact with a computer through bodily sensations and movements
Customer facing process
Results in a product or service that is received by an organization's external customer
Business facing process
Invisible to the external customer but essential to the effective management of the business
business process modeling
The activity of creating a detailed flow chart or process map of a work process showing its inputs, tasks, and activities, in a structured sequence
business process model
a graphic description of a process, showing the sequence of process tasks, which is developed for a specific purpose and from a selected viewpoint
data mining
the process of analyzing data to extract information not offered by the raw data alone
Data
foundation for data-directed decision making
discovery
process of identifying new patterns, trends, and insights
development
process of implementing discoveries to drive success
data profiling
the process of collecting statistics and information about data in an existing source
data replication
the process of sharing information to ensure consistency between multiple data sources
recommendation engine
a data-mining algorithm that analyzes a customer's purchases and actions on a website and then uses the data to recommend complementary products
prediction
A statement of what will happen or might happen in the future; for example, predicting future sales or employee turnover