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Methods for Conducting Sociological Research

  • The Enemy → Mindsets

    • Mind-sets are patterns of thinking that affect how we respond to new ideas

  • Critical thinking

    • Actively seeking to understand, analyze, and evaluate information to solve problems

  • Steps in Critical Thinking

    • Get an understanding of the problem

    • Gather information and interpret it

    • Develop a solution plan and carry it out

    • Evaluate a plan’s effectiveness

  • Value ridden research

    • Terminology can reflect value based assumptions

    • Questions can be selected or phrased in certain ways to elicit certain responses

    • Samples can be selected in order to skew the results

      • Values can skew results

        • Data collected without using flashy words/misleading ads

  • Never accept facts without questioning where they came from

    • What makes a “fact” seem more real to you? Lobbyists understand these motivations and feed them to the general population

      • Can be specific numbers and/or language choices

  • Objectivity

    • The efforts researchers make to minimize distortions in observations or interpretations due to personal or social values.

  • Scientific Method

    • A procedure involving the formulation, testing, and modification of hypotheses based on systematic observation, measurement and/or experiments

  • Methodology and Research Methods

    • The rules, principles and practices that guide the collection of evidence and the conclusions drawn from it

    • Research Design

      • Descriptive Studies

        • Goal is merely to explain a concept

        • Eg: behavior of a gang member, values of older adults

      • Explanatory Studies

        • Goal is to find out why things happen in a certain way

        • Eg: Why white men are more likely than black men to get prostate exams

    • Methods

      • Quantitative methods

        • Seek to obtain information about the social world that is in, or can be converted to, numeric form.

      • Qualitative methods

        • Attempt to collect information about the social world that cannot be readily converted to numeric form

    • Approaches to research

      • Deductive approach

        • Starts with a theory

        • Develop a hypothesis

        • Make empirical observations

        • Analyze the data collected through observation to confirm, reject or modify the original theory.

          • Might have to re-test

      • Inductive approach

        • starts with empirical observation

        • works to form a theory

        • determines if a correlation exists by noticing if a change is observed in two things simultaneously.

  • The Scientific Method

    • Theory: a system of orienting ideas

    • Hypothesis: A tentative statement, based on research, theory or prior evidence, that asserts a relationship between two factors

    • Induction: reasoning from the particular to the general

    • Observations: systematic collection of ‘social facts’

    • Deduction: reasoning from the general to the specific


  • Causality v Correlation

    • Correlation (or association) is when two variables tend to track each other positively or negatively (i.e., they tend to vary together).

    • Causality is the idea that a change in one factor results in a corresponding change in another factor.

  • Macro-level vs micro-level orientations

    • Macro-Level Orientation: The Top-Down View

      • Focuses on large-scale patterns of society

    • Micro-Level Orientation: The Bottom-Up View

      • Focuses on small-scale patterns of society

  • Concepts and Variables

    • Concept: a formal definition of what is being studied

    • Operationalization: definition of a concept into a term that varies & can be measured

    • Variable: measured concept that changes from case to case or time to time

      • Types

        • Independent

          • A variable believed to cause change in another variable [predictor]

        • Dependent

          • A variable believed to change because of another variable [outcome]

      • Hypothesis about crime

        • An increase in the level of inequality in society will result in an increase in the crime rate in that society.

          • In this hypothesis, we are claiming that our independent variable,  inequality, impacts our dependent variable, crime.

      • Measurement of variables

        • Reliability: Degree to which a measurement instrument gives the same results each time that it is used,

          • May not reflect what the researcher is trying to uncover.

        • Validity:  Degree to which the measurement reflects what the researcher is hoping to understand about the social world

  • Research Methods

    • Surveys

    • Interviews

    • Ethnographic research

    • Experiments

    • Historical research


  • Sampling

    • Random

      • sampling technique in which each sample has an equal probability of being chosen

    • Representative

      • subset of a population that seeks to accurately reflect the characteristics of the larger group

    • Access

      • Volunteers

Methods for Conducting Sociological Research

  • The Enemy → Mindsets

    • Mind-sets are patterns of thinking that affect how we respond to new ideas

  • Critical thinking

    • Actively seeking to understand, analyze, and evaluate information to solve problems

  • Steps in Critical Thinking

    • Get an understanding of the problem

    • Gather information and interpret it

    • Develop a solution plan and carry it out

    • Evaluate a plan’s effectiveness

  • Value ridden research

    • Terminology can reflect value based assumptions

    • Questions can be selected or phrased in certain ways to elicit certain responses

    • Samples can be selected in order to skew the results

      • Values can skew results

        • Data collected without using flashy words/misleading ads

  • Never accept facts without questioning where they came from

    • What makes a “fact” seem more real to you? Lobbyists understand these motivations and feed them to the general population

      • Can be specific numbers and/or language choices

  • Objectivity

    • The efforts researchers make to minimize distortions in observations or interpretations due to personal or social values.

  • Scientific Method

    • A procedure involving the formulation, testing, and modification of hypotheses based on systematic observation, measurement and/or experiments

  • Methodology and Research Methods

    • The rules, principles and practices that guide the collection of evidence and the conclusions drawn from it

    • Research Design

      • Descriptive Studies

        • Goal is merely to explain a concept

        • Eg: behavior of a gang member, values of older adults

      • Explanatory Studies

        • Goal is to find out why things happen in a certain way

        • Eg: Why white men are more likely than black men to get prostate exams

    • Methods

      • Quantitative methods

        • Seek to obtain information about the social world that is in, or can be converted to, numeric form.

      • Qualitative methods

        • Attempt to collect information about the social world that cannot be readily converted to numeric form

    • Approaches to research

      • Deductive approach

        • Starts with a theory

        • Develop a hypothesis

        • Make empirical observations

        • Analyze the data collected through observation to confirm, reject or modify the original theory.

          • Might have to re-test

      • Inductive approach

        • starts with empirical observation

        • works to form a theory

        • determines if a correlation exists by noticing if a change is observed in two things simultaneously.

  • The Scientific Method

    • Theory: a system of orienting ideas

    • Hypothesis: A tentative statement, based on research, theory or prior evidence, that asserts a relationship between two factors

    • Induction: reasoning from the particular to the general

    • Observations: systematic collection of ‘social facts’

    • Deduction: reasoning from the general to the specific


  • Causality v Correlation

    • Correlation (or association) is when two variables tend to track each other positively or negatively (i.e., they tend to vary together).

    • Causality is the idea that a change in one factor results in a corresponding change in another factor.

  • Macro-level vs micro-level orientations

    • Macro-Level Orientation: The Top-Down View

      • Focuses on large-scale patterns of society

    • Micro-Level Orientation: The Bottom-Up View

      • Focuses on small-scale patterns of society

  • Concepts and Variables

    • Concept: a formal definition of what is being studied

    • Operationalization: definition of a concept into a term that varies & can be measured

    • Variable: measured concept that changes from case to case or time to time

      • Types

        • Independent

          • A variable believed to cause change in another variable [predictor]

        • Dependent

          • A variable believed to change because of another variable [outcome]

      • Hypothesis about crime

        • An increase in the level of inequality in society will result in an increase in the crime rate in that society.

          • In this hypothesis, we are claiming that our independent variable,  inequality, impacts our dependent variable, crime.

      • Measurement of variables

        • Reliability: Degree to which a measurement instrument gives the same results each time that it is used,

          • May not reflect what the researcher is trying to uncover.

        • Validity:  Degree to which the measurement reflects what the researcher is hoping to understand about the social world

  • Research Methods

    • Surveys

    • Interviews

    • Ethnographic research

    • Experiments

    • Historical research


  • Sampling

    • Random

      • sampling technique in which each sample has an equal probability of being chosen

    • Representative

      • subset of a population that seeks to accurately reflect the characteristics of the larger group

    • Access

      • Volunteers

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