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expected utility theory (EUT)
when people are faced with multiple options, they will choose the one that returns the highest likely value
Premises
a set of beliefs that guide how you think about or interpret something.
availability heuristic
a tendency to rely on information that quickly comes to mind when trying to make a decision.
Propositions
any statement that can be true or false
Deduction
a kind of reasoning process where the conclusion follows logically from the initial premises
Induction
a kind of reasoning which relies on generalizing from a certain set of information and extending it to make an informed guess.
Syllogism
a kind of reasoning in which a conclusion is derived from two or more propositional statements.
categorical syllogism
consists of three statements: two premises and one conclusion.
Fallacies
invalid syllogisms
belief bias
a tendency to rate conclusions that are more believable as more valid.
atmosphere effect
which occurs when people rate a conclusion as valid as long as the qualifying words (e.g., "all," "some") in the premises match those in the conclusion
mental models
 a kind of mental simulation of the world
conditional/hypothetical syllogism
a kind of syllogism that states a rule that relates two propositionsÂ
modus ponens/affirming the antecedent
the antecedent is true, we can conclude that the consequent is true
modus tollens/denying the consequent
the consequent is false and conclude that the antecedent must be false as well
denying the antecedent
when we conclude the consequent is false because the antecedent is false.
affirming the consequent
when we conclude the antecedent is true because the consequent is true.Â
Statistical syllogism
which we go from observations about a group to an inference about an individual
one-shot learning
 in which a concept is learned from a single example.
Bayesian inference
 educated guess
availability heuristic
 a tendency to rely on information that quickly comes to mind when trying to make a decision.
affect heuristic
the tendency for people to overestimate the risk of events that generate a strong emotional reaction, such as dread
 Anchoring
 the tendency for people to focus and rely on initial pieces of information
 representativeness heuristic
 to rely on the fact that a person or object they are trying to make a decision about conforms to a specific category
conjunction fallacy
people assume that two specific conditions are more probable than a single, encompassing condition
base-rate fallacy
people ignore the underlying probability of an event in favor of some present evidence
loss aversion
prefer to avoid losing something as compared with not gaining something of equal value.Â
endowment effect
people place a higher value on objects they already own over those that they don't yet own.
 Ikea effectÂ
A tendency for people to place a higher value on objects they built themselves vs those that others builtÂ
status quo bias
a tendency to leave things as they currently are, rather than making a change.
Integral emotions
emotions are those that are directly related to the decision
Incidental emotions
emotions that are not directly related to the decision but that happen to be the state of the person at the time they are making the decision.
 Ultimatum Game
An experimental paradigm in which two people, a proposer and responder, split a pot of money
nudge theory
 encourage people to make certain behavioral choices by introducing small changes to the environment.Â