ETECH BAKS

Balance

refers to the equal distribution of visual weight

distribution of the visual weight of objects, colors, texture, and space

Symmetrical Balance

even distribution of elements in a design

Asymmetrical Balance

uneven arrangement of elements such as unequal weight, color, value, shape, and texture in a design

Contrast

the placement of heavy and light elements within the page

combination of opposing characteristics of an element like color, size, thickness, etc. It allows emphasis on key elements

Emphasis

the distribution of heavy and light elements in the design

determines which elements within the design are focused on the most the which one are given less attention

Repetition

repeating a single element through the design

Rhythm

sense of movement in a design, created by the interactions and spaces between different elements

Proximity

describes the organization and relationship of elements included in the design

Unity

the feeling of harmony between all the parts of the work of art, which creates a sense of completeness

examples are color themes in publications, websites, visual works, and even in interior designs

Movement

the path the viewer’s eye takes through the work of art, often to focal areas

Graphics Interchange Format GIF

this file format used to show animations

Joint Photographic Experts Group JPEG

it is ideal for displaying complex images and photographs that include lots of colors. It is not advisable to be used for images with very few colors

Portable Network Graphics PNG

it is ideal for displaying images with few colors

Image Manipulation

process of editing and modifying an image using various methods, techniques, and software to achieve the desired result

the resulting image better satisfies the communicative purpose it was edited or modified for

Background Color

must match and complement the image

Multiple Images

combining images is not simply putting them together, however the images must be related with each other as they must convey a unified message

Shadow

added to add realism to the image. It will also add aesthetic value to the entire image

Proportion

images may be resized to make the combined images more realistic. they must be proportionate with each other and to the space they occupy

Blending Colors

colors used in the image should complement each other

Emphasis on Details

be sure that the most crucial part of the images is given more focus

Change Background and Colors

done to improve the blending of colors within the image

be changed to blend or match with the image

Cropping Image

cutting an important part of an image

Resizing Image

changing the original size of the image

enlarge or shrink the image

ensure proportion

Inserting Images

adding another image to an existing image

integrate objects that are necessary in the image but are not originally in it

Changing Contrast

used to improve the color difference and even brightness between different objects within an image

Changing Brightness

used to improve the visibility of an image

emphasize the message

improve the quality of light

Text Overlaid on an Image

text hovers above the image

images should not be overpowered by the text

text should be in support of the image

Text Wrapped Around the Image

text surrounds or wrapped around the image

wrapping may follow the contours of the images

Text and Image Intersect

text are placed within or behind image

text may also rest on some part of the image

Text and Image Aligned

text and images are aligned

vertically aligned - width of image = width of text

horizontally aligned - height of image = height of text

Text and Image in Repeating Shapes

text, images, and shapes are combined in a repeating pattern to show cohesiveness

Uploading Pictures

process of saving pictures online or through an external server, e.g. cloud storage

Sharing pictures

act of passing pictures uploaded online for others to see or use

Image Hosting

allows users to upload images to a website, usually to a site that provided image hosting services