Survey Research Notes
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Last updated 12:49 AM on 4/30/25
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4 Terms
1
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Open-ended items
ask a question and allow participants to
answer in whatever way they choose. These items provide qualitative data that can reveal deeper insights into respondents' thoughts and feelings.
2
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Close-ended iems
limit respondents' choices to predetermined options, typically requiring a selection from a list. These items generate quantitative data that can be easily analyzed.
3
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Rating scale
an ordered set of responses that participants must
choose from.
4
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Likert Scale
a rating scale used to measure opinions,
attitudes, or behaviors.
Flashcards (30)