Survey Research Notes

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4 Terms

1
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Open-ended items

ask a question and allow participants to

answer in whatever way they choose. These items provide qualitative data that can reveal deeper insights into respondents' thoughts and feelings.

2
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Close-ended iems

limit respondents' choices to predetermined options, typically requiring a selection from a list. These items generate quantitative data that can be easily analyzed.

3
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Rating scale

an ordered set of responses that participants must

choose from.

4
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Likert Scale

a rating scale used to measure opinions,

attitudes, or behaviors.