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Last updated 2:55 PM on 1/24/25
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16 Terms

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Face (in face theory)

The positive public image we seek to establish in social interactions, akin to self-image.

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Positive face

An individual's desire to be liked and appreciated by others; similar to self-esteem.

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Negative face

An individual's desire to protect their personal rights and freedoms in communication.

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Positive politeness

Strategies that appeal to a person's positive face to enhance their self-esteem or make them feel good.

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Negative politeness

Strategies that appeal to a person's negative face to avoid imposing on them.

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Face-threatening acts

Communication behaviors that can damage a person's positive or negative face.

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Bald on-record

A politeness strategy that involves direct communication with no attempt to lessen face-threat.

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Positive politeness strategies

Methods aimed at making the listener feel good about themselves and fostering friendliness.

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Negative politeness strategies

Methods designed to minimize imposition on the listener and respect their autonomy.

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Off-record (indirect) strategy

A communication approach where the speaker avoids direct requests, relying on implied meaning.

11
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Imposition

A situation where one person expects another to do something inconvenient or unwanted.

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Ethnocentric

The tendency to judge other cultures by the standards of one's own culture.

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Sociological variables in politeness theory

Factors that determine the degree of politeness, including social distance, power difference, and face threat seriousness.

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Saving face

A strategy used to avoid humiliation or embarrassment and maintain one's self-image.

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Positive face-threatening acts

Behaviors that damage the listener's self-image, such as criticism or disapproval.

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Negative face-threatening acts

Behaviors that impede the listener's autonomy, such as commands or strong emotional expressions.