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16 Terms

1

Face (in face theory)

The positive public image we seek to establish in social interactions, akin to self-image.

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2

Positive face

An individual's desire to be liked and appreciated by others; similar to self-esteem.

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3

Negative face

An individual's desire to protect their personal rights and freedoms in communication.

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4

Positive politeness

Strategies that appeal to a person's positive face to enhance their self-esteem or make them feel good.

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5

Negative politeness

Strategies that appeal to a person's negative face to avoid imposing on them.

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6

Face-threatening acts

Communication behaviors that can damage a person's positive or negative face.

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7

Bald on-record

A politeness strategy that involves direct communication with no attempt to lessen face-threat.

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8

Positive politeness strategies

Methods aimed at making the listener feel good about themselves and fostering friendliness.

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9

Negative politeness strategies

Methods designed to minimize imposition on the listener and respect their autonomy.

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10

Off-record (indirect) strategy

A communication approach where the speaker avoids direct requests, relying on implied meaning.

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11

Imposition

A situation where one person expects another to do something inconvenient or unwanted.

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12

Ethnocentric

The tendency to judge other cultures by the standards of one's own culture.

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13

Sociological variables in politeness theory

Factors that determine the degree of politeness, including social distance, power difference, and face threat seriousness.

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14

Saving face

A strategy used to avoid humiliation or embarrassment and maintain one's self-image.

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15

Positive face-threatening acts

Behaviors that damage the listener's self-image, such as criticism or disapproval.

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16

Negative face-threatening acts

Behaviors that impede the listener's autonomy, such as commands or strong emotional expressions.

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