digital media essentials quiz 2

What is contrast?

is the difference between the darkest and brightest part of the video image.

Why do we use supplemental lighting?

a camera has less trouble producing true colors
and crisp, high-quality pictures when the light level is fairly high and the contrast limited.

We measure the amount or intensity of light in… 

Light Meter

Why do we white balance?

in order to accurately reproduce
color. Color filters and an electronic
circuit “white-balances” the camera
to the type of light it sees.

The color of light is measured in…

Kelvin (K)

One of the main problems when shooting outdoors (about lighting) is that

The sun is always moving in the sky and the color temperature changes throughout the day. This requires constant attention to the white balance throughout a long day of outdoor production

Triangle lighting is known as

three point lighting

Landscape photographers prefer to shoot at a time known as

magic, or golden, hour.
30-to-60-minute time that surrounds sunrise and sunset

Basic television lighting includes a key light, a fill light, and a backlight. What is it called?

three point lighting 

Lens

most critical parts of the camera

the most significant impact on the quality of your images

the single biggest difference in the quality of the optics

Optics

how light works, and how lenses use it to form images

Autofocus

it is always searching for the sharpest focus

Critical Focus

is the portion of the picture that is optically in focus

Iris

the device that controls the amount of light
entering the camera

Extreme Close Up

zooming in super tight to show a small detail very clearly

close up

tightly frames a person or object

aperture

controls brightness and how blurry or sharp the background looks

ISO

controls how sensitive the camera’s sensor is to light

shutter

controls how long light is allowed to hit the camera’s sensor

Z axis

An imaginary line that extends from the front of the camera lens to the horizon.

Overlapping Plane

Uses the foreground of the frame to force the viewer to focus on something in the background

sequence

a series of related shots that helps add interest to the scene Wide shot

rule of thirds

points of interest align with an imaginary grid that divides the image into thirds vertically and horizontally

What is the most critical stage of production?

pre production

What is the purpose of the media business?

creating content and making money

Types of revenue models

syndication- Station pays for programming. Keeps all commercial time

barter- Station splits commercial time with distributor

production- Producer receives dollars from, distributor / generated income

subscription- Subscribers pay for content

Timecode

A unique number assigned and recorded for each frame of video

Why do we use a two-column script?

for broadcast productions

At what stage do the script and the storyline come together?

postproduction

At what stage do you make your script outline?

stage 1, preproduction

Nearly all successful productions can point directly to work during 

preproduction

At what stage of production do audio sweetening and color-correcting take place?

workflow