JCOM 201 Final

The printing press was invented where, by who, and what year?

Germany by Johannes Gutenberg, 1440

What is the most prominent medium in the world?

Radio

What theory argues that our most prominent technology is how society is measured and affects all aspects of daily life?

Technological Determinism

What theorist argued that while the rate of technological change is impressive, the move to electronic mass communication has negative effects on the ability to think analytically and process complex thoughts?

Neil Postman

What does GAN stand for?

Generative Adversarial Network

The type of generated media that closely resembles real humans is known as?

Deepfake

According to Cairo, where does "truth" in data storytelling reside?

In context and representation of the audience's experience

Who advocated for a cultural approach to communication?

James Carey

What legacy medium is in more households than any other media technology at 91%?

Radio

What is social structure, as defined by the text, often equated to?

Constraint

What is the idea that different power systems require adaptive ways of talking to one another: teacher-student, boss-employee, congresswoman-voter?

Discourse

Looking at the structure of society, people can be thought of as fitting into already existing molds (student, performer, child, soldier) where they are expected to "perform their identity."

Subject/Subjectivity

In the Civil Rights case study, the text argues that compared with the 50s/60s era movement, the more recent BLM movement was how much reliant on traditional media?

Less

Paper was invented in where and what year?

China, 100

What sociologist conducted field interviews with over 2,000 individuals to determine the effects of movies and television especially on the youth?

Herbert Blumer

Which maverick advertiser helped to change the advertising game by using more sophisticated advertising techniques while also employing a more diverse squad of talent?

William Bernbach

Paul Lazarsfeld wanted to challenge the hypodermic needle theory and coined what alternative model that downplayed the role that media had on everyday consumers?

Limited Effects

What is the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person?

Propoganda

When a person knows the truth but is frightened to speak out mainly due to fear of social isolation. A shared system of meaning, often hard to perceive in contemporary times?

Spiral of Silence

The theoretical model of hegemony was coined by which Italian Marxist sociologist?

Antonio Gramsci

Which philosopher, one of the most influential of the 20th century, followed the nature of power to show how we structure our physical, and thus mental, worlds?

Michele Focault

What is the use of a villain character to unify opposition?

Repugnant Cultural Other

Markets, like networks, are places where people generally support and share content that supports their existing world view. What is this an example of?

Confirmation Bias

What was company that was able to breach the data of 87 million Americans through a savvy Facebook campaign in 2014-2015?

Cambridge Analytica