Branding for Entrepreneurs

These flashcards focus on key vocabulary and concepts from the lecture notes on branding for entrepreneurs.

Branding

The consistent story you tell about who you are, what you do, and why it matters.

Consistency

Key to building recognition and trust; it must be aligned across visuals, voice, and experience.

Authenticity

The quality of being genuine and true to your values and mission in branding.

Clarity

The quality of being clear in what you do and why it matters.

Visual Branding Elements

Components such as logo, color palette, typography, and imagery that represent the brand visually.

Verbal Branding Elements

Components such as tone of voice, messaging, tagline/slogan used in branding.

Experiential Branding Elements

Components relating to a website, customer experience, and community presence.

Social Media Strategy

A plan to authentically engage with your community and utilize social media effectively.

AI in Branding

Using artificial intelligence to brainstorm, draft, and refine branding efforts for efficiency and consistency.

Customer Experience

The overall impression of a brand based on interactions with its services or products.

Message Musts

Key aspects that brand messages must convey, such as uniqueness, value, and quality.

The Power of Connection

Building a brand that fosters authentic connections, emphasizing emotional engagement.

First Impression

The initial perception that can significantly influence consumer choices.

DIY Branding

Early stage branding efforts that entrepreneurs can handle themselves.

When to Consider an Agency

Signs indicating the need for professional branding support, like stale brand identity or growth needs.