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Population
group being observed
Sample
Part of said group to gain information about the population
Statistic
A value that describes a sample
Parameter
A value that describes a population (-estimated from the statistic)
Observational Study
no treatments
studies correlation, but cannot imply causation
lurking variables make it difficult to establish causal links
measured in a natural setting
Sample Surveys
research use questionnaires or interviews to collect information from a sample to learn about the entire population
Census - A type of survey meant to collect data for ALL individuals in the population.
Difficulties — Collecting responses cost resources, and time consuming.
Best used when it sample is randomly selected.
Bias can be introduced if sample is not randomly selected.
3 points to a good survey
Speak the audience’s language
Keep it simple
Stay unbiased
Advantages of Surveys
Various forms of collecting data:
Efficient for collecting data from a large population in a timely manner
Can be designed to focus only on needed response questions
Applicable to wide range of topics.
Disadvantages of Surveys
Dependent on respondents’ honesty and motivation when answering
Can be flawed by bias
Experiments
Purpose is to study whether a treatment causes a change in the response of an experimental unit.
Human experimental units are called subjects.
All experimental units need to believe they are experiencing the same condition.
The best experiments use random assignment into treatments, are comparative, double—blind, placebo controlled.
Confounding Variable
Lurking Variable
Placebo
“fake” treatment that appears to be the actual treatment, but has no effect.
Placebo Effect — Favorable response to the placebo.
Single-Blind Study
Double-Blind Study
SB — Researchers are aware which group has placebo. Subj don’t
DB — Both researchers and subjects are not aware which group has the placebo.